About jjhelland

April 30, 2020   Ruthie Shek Head of Growth GZERO Media 149 Fifth Avenue, 15th Floor New York, NY 10010   Dear Ms. Shek: I’m interested in learning more about the “Content and Platform Operations Manager" position at GZERO Media. My extensive experience in content strategy, digital operations, audience development and social media is a great match for the role. As Senior Digital Director at Men’s Journal, I expanded the website’s vertical newsletter offerings, assembled a short-form video unit and generated branded content experiences — including a lucrative March Madness-style “beer bracket.” At CNN Tech, I spearheaded a data-driven initiative to create video content optimized to grow viewership across desktop and mobile platforms, exposing millions of new global Facebook users to our storytelling via paid and organic tactics. While at The New York Times, I engineered an editorial partnership called “Made With Kickstarter,” a co-branded series featuring short documentary films that were financed in part through the crowdfunding site. Finally, during my time at AOL News, I managed a team of writers and SEO strategists who produced a trending-news blog that captured a fast-growing audience via search. I’ve been looking for the right opportunity that combines my digital expertise and passion for politics and world affairs — so this could be the perfect next step for me. Thank you so much for your consideration. Good luck with the search! All best, J.J. Helland https://www.linkedin.com/in/jjhelland/    
  • Sector Audience DevelopmentOriginal ContentSocial MediaStrategy
  • Preferred Job Title Vice PresidentDirector