About jennifer.stotts

In nearly 20 years of events and marketing, I’ve learned that adaptability is a fundamental tool to navigate the ever-changing landscape of corporate life. It is how a person responds to challenges and opportunities that determines their success and resiliency in the workplace. The challenges of 2020 forced more change than we would have liked and challenged me to redefine event delivery and success. I had to quickly become an expert in virtual events, procure a platform to support our products and pivot event agendas and marketing campaigns to reach a redefined market. By taking a step back, reconnecting with our audience and understanding their goals in a new world, my team built virtual events that suited the market and continued to meet the sales and editorial goals, increasing registration by 300% in 18 months. Learning to manage change, becoming resilient or event learning to work in an office environment are talents that do not always come naturally. They are practical skills that should be taught from an early age and are, at best, glossed over in a university career services seminar. Most of us have had to learn to cope with stress at work, difficult conversations with a manager or managing work-life balance on our own and it is inspiring to see that Chegg has built a resource hub to guide students at the beginning of their careers. I am excited for the opportunity to bring my 15+ years of experience in event management, content creation and customer engagement marketing to this role. I appreciate your consideration for the position and look forward to speaking to you about this opportunity. Sincerely, Jennifer Stotts
  • Industry EducationEventsMarketingPublishing
  • Sector Acquisition MarketingIntegrated MarketingProduct Marketing
  • Preferred Job Title DirectorEvent Planner
  • Companies Springer Nature, Scholastic Inc.

Experience

  • 2021 - 2022
    Springer Nature

    Sr. Marketing Manager, Customer Engagement Events, Americas

    ● Manage 50+ in-person and virtual webinars, summits and conferences to provide engaging scientific and product-based content to researcher and librarian markets ● Deliver targeted multi-channel B2B and B2C marketing campaigns to scientific markets ● Responsible for Nature Events brand management and product development

  • 2017 - 2021
    Springer Nature

    B2B Events Project Manager

    ● Pivoted F2F events program to virtual delivery during Covid-19 pandemic, sourcing a virtual platform and updating marketing to increase registration by 300% ● Managed end-user marketing campaigns for 20+ conferences annually to drive registration ● Produced solutions-based partnership events in North America and Europe

  • 2014 - 2017
    Scholastic Inc.

    Exhibit Manager

    ● Managed event logistics, vendor contracts, on-site staff and post-event reporting for 15+ projects annually ● Controlled project allocations for $2.3 million annual operating budget ● Worked with 12 divisional marketing managers to build an integrated corporate brand campaign

  • 2010 - 2022
    Scholastic Inc.

    Senior Coordinator

    ● Planned and managed the READ 180 National Summer Institute for 1,000 attendees and reduced event budget by $60K while providing a more enriched customer experience

  • 2007 - 2010
    Scholastic Inc.

    Coordinator

    ● Developed a corporate housing policy and tracking system for all internal clients ● Coordinated on-site services, technology and shipping for corporate conferences and events

  • 2005 - 2007
    Scholastic Inc.

    Assistant

    ● Maintained the $1.5 million corporate conventions budget and invoicing for 22 trade shows ● Liased between vendors and corporate divisions to meet exhibition needs and deadlines

  • 2004 - 2005
    National Broadcasting Company

    NBC Page

    ● Special Assignments: Corporate Events Page, Ticket Office Coordinator- Late Night with Conan O’Brien, Orientation/ Alumni Leader, Saturday Tour Coordinator

Education