About Jbrahim

  • Industry Branded EntertainmentFilmEventsJournalismTelevisionPublic RelationsDigitalMediaMusic
  • Sector Corporate CommunicationsPRTalent Relations
  • Preferred Job Title Senior Vice PresidentVice President
  • Companies MSNBC, WCBS TV, TLC, Smithsonian Channel, PopTV

Summary

Entertainment is a lifelong passion of mine. It brings together all of the things that are most important to me – emotion, knowledge and inspiration.

A brand storyteller and connector of people, I’ve thrived in this fast-paced and constantly evolving environment for the past 17 years, working closely with press, talent and influencers to obtain the best possible outcomes for my brands and programming. I’ve had the privilege of building and leading talented communications and publicity teams, as well as representing some of the most popular shows across scripted, unscripted and news categories. I’ve also had extensive experience in crisis communications, managing some of the biggest crises in reality television history.

A big picture systems thinker with a deep knowledge of all media channels, I keep my finger on the pulse of what viewers want and constantly look beyond the obvious to find new and unique ways of generating buzz and increasing engagement.

Brands I’ve represented include Smithsonian Channel, Showtime Networks Cable Group, TLC, WCBS-TV and MSNBC.