About jameyhadden

EXECUTIVE SUMMARY Advertising professional with experience in the media industry spanning digital, television, social, radio, and print.  Specialization in research and marketing with a passion for creative problem solving. FUNCTIONAL EXPERTISE
  • Research
  • Marketing
  • Creative
  • Copywriting
  • Collaboration
  • Analysis
 
  • Sector Branded ContentCreative ServicesInsightsIntegrated MarketingMarket ResearchMusic MarketingProduct DevelopmentProduct MarketingSeries DevelopmentStrategy
  • Preferred Job Title Branded Entertainment PartnershipsBrand ManagerCopywriterCreative DirectorProduct MarketerShowrunner

Experience

  • 2014 - 2018
    NBC Universal

    Manager, Advertising Sales Insights and Measurement, NBC News and Hispanic Group

    • Data insights: Championed marketplace analysis, implemented tracking, and creatively positioned NBC News and Hispanic properties across Linear, Digital, and Social distribution by distilling and promoting data from providers such as Nielsen, ComScore, Adobe Analytics, Simmons, Ipsos, and MRI • Market research: Researched wide range of advertising categories proving that NBC properties aligned with endemic and non-endemic audience targets (e.g., Automotive, B2B, Consumer CPG, Financial, Hispanic, Luxury, Opinion Leaders, Pharmaceutical, Small Business, Studio, Technology, and Travel) • Primary research: Fielded and presented findings from custom primary research for highly invested clients such as TD Ameritrade, Farmers Insurance, and Walgreens • Collaboration: Built and fostered relationships with sales and marketing teams to provide competitive research analysis, story-telling, and visualization of data to win cross-platform RFPs • Entrepreneurial: Increased revenue by investigating media spend reallocation scenarios focusing on shifting market-share to the Hispanic audience to increase overall reach and brand awareness • Problem solving: Used data and creativity to provide marketplace solutions and positively changed perceptions regarding certain programming, ultimately leading to non-endemic sales • Partnerships: Managed vendor relationships and presented research findings from new products such as Erdos & Morgan’s Financial Advisor Study, Nielsen/MRI Fusion, and Cogent

  • 2010 - 2014
    CNBC

    Manager Sales Research

    • Marketing: Successfully positioned a re-branded lineup of CNBC Prime programs to capture non-endemic advertising sales and market share amongst a competitive set of entertainment networks • Visualization: Created insights, tracking and performance highlights for the launch of Shark Tank in syndication by creating visually clear and engaging graphics used by producers, management and sales • Innovation: Challenged conventional Nielsen measurement of CNBC’s Business Day programming through research findings and exploration of alternative metric vendors, ultimately prompting a move to Cogent • Global collaboration: Managed bi-annual worldwide distribution data collection project and presented findings to senior management, marketing, sales staff, and public relations

  • 2007 - 2021
    NBC News

    Research Associate, NBC News Networks – Global Specialist

    • Analysis: Supported advertising sales team with compelling research stories derived from primary and syndicated sources including Nielsen, Simmons, Ipsos Affluent, PIC, Opinion Leaders, and MRI • Marketing: Positioned a wide variety of broadcast, cable, and digital audience characteristics for NBC Nightly News, Today Show, Meet the Press, MSNBC, CNBC, and CNBC World • Project management: Liaison with international offices to gather and share relevant research data • Development: Go-to source for research and data analysis for business development projects • People management: Managed internship hiring, training, and assignments

  • 1998 - 2006
    The Economist Group

    Research & Marketing Executive

    • Sales support: Delivered research analysis and marketing presentations supporting $160 million in average annual worldwide revenue • Relationship building: Cultivated trusted relationships by providing outstanding service to international sales managers, clients, and agencies • Copywriting: Synthesized data and media testimonials to write engaging copy for marketing materials and presentations to promote unique selling points • Communication: Provided key performance metrics to inform senior management strategy • Creative: Brainstormed creative solutions for “Big Idea” RFPs • Branding: Strategically created and produced promotional items and events targeting clients and advertising agencies. Ensured event location, signage, and logos for marketing initiatives were properly branded and within budget • Mentorship: Trained and coached new members of the department • Video editing: Collected, maintained, and edited digital video library of media testimonial clips • Strategy and Budgeting: Developed vision for media kit materials while managing vendors and budgets

Education