About JamesIngrassia

  • Industry AdvertisingMarketingMediaMusic
  • Sector Strategic PartnershipsAd SalesIntegrated MarketingBusiness Development
  • Preferred Job Title Brand PartnershipsCRO (Chief Revenue Officer)Executive Vice PresidentHead of Ad SalesSenior Vice President
  • Companies CBS, Entercom

Summary

After 15 years at the same company, and a geo-graphic re-location from NJ to Los Angeles, I’m looking to make the next big step in my career.   Having some trouble doing so, due to my longevity at what many people consider a ‘radio-only’ company.

Experience

  • 2018 - 2019
    Entercom

    VP Sales & Strategy

    Entercom (formerly CBS RADIO) is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports engagement. Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale through its collection of broadcast brands, digital platforms & live events. • Lead and oversee the successful business development of new initiatives and relationship management of existing national client partnerships. • Continually identify and pursue growth opportunities as it pertains to the strategic roadmap of the company across multiple business units. • Lead end-to-end project management of several high-profile projects by working closely with cross- functional teams and ensuring successful completion of directed projects. o Most recent product launch: RADIO.COM Sports and the RADIO.COM Sports Digital Network - a first-of-its-kind podcast network that incorporates 65 hours/week of daily original podcasts that air live with video and audio, and available on-demand. o Launch client partners include Mercedes-Benz, ZipRecruiter, hims, Indeed, Quip and more • Maintain close relationships with sales, product, marketing, programming and tech teams to align on strategic direction of all strategic initiatives. • Set specific and measurable targets for the business and all internal teams, adapting as appropriate. • Manage a staff that spans multiple functions, including sales outreach, project management, strategic vision, content creation, programming coordination and digital integrations • Liaison to the National Client Partnerships sales team for new strategic initiative sales opportunities, which including presenting at client meetings, development of sales proposals and closing new business

  • 2014 - 2017
    CBS Altitude Group

    VP Strategic Sales Development

    Responsible for identifying and monetizing original content platforms on national and local levels. • Continually exceeded quarterly and annual revenue budgets through networking and new client outreach • Maintained strong relationships with client and agency contacts and key decision makers to earn trust, respect and favorability over competing media companies • Developed and presented ongoing communication with clients and agencies during campaigns, and provide full recaps and renewal proposals upon completion. High-level sales partnership examples: o Orchestrated over a dozen ‘Priceless Tables’ for Mastercard as part of annual partnerships that treated cardholder to once-in-a-lifetime dinner experiences at non-traditional venues including the NYC street on the Paramount Lot in Hollywood and the top of the Hancock Tower in Chicago. o Created, grew and managed a multi-year partnership with Allstate to integrate the ‘Good Hands Route of the Day’ into the untouchable content of traffic reports across 75 markets o Additional high-profile partners include: T-Mobile, Samsung, Wendy’s, Walgreens & more • Original content platform development: o CBS Small Business Pulse (www.smallbusinesspulse.com) – an online destination targeted to small business owners. Responsible for cross-platform sales and activations across TV, editorial, radio & live events in multiple local markets. Partners include Bank of America, Office Depot, Anthem, City National Bank, Canon, Constant Contact and more

  • 2007 - 2013
    CBS Altitude Group

    Director Strategic Sales

    • Met and exceeded quarterly and annual revenue targets • Cold-outreach to new client prospects to gain new business with documented progress via CRM o Major client partners include Allstate, Wal-Mart, Comcast, P&G, Roku, Chrysler & more • Lead brainstorm sessions to uncover custom solutions for clients – resulting in branded content, experiential or enhanced media tactic-based platforms • Guided Strategy, Creative and Activation teams on creative campaign process to execute multi-platform opportunities for clients

  • 2004 - 2006
    CBS Altitude Group / Infinity Broadcasting

    Director of Activation

    Oversaw all aspects of client activations to ensure marketing campaigns are executed exactly as sold • Created project timelines, monitor production process, facilitated client approvals and work with internal departments to keep projects progressing as planned • Acted as single point of contact for clients to relay key activation guidelines to over 120 local broadcast properties; including television and radio stations in the top markets • Attended live events across the country to supervise on-site activations including hospitality & VIP areas • Worked with high profile celebrity talent from the worlds of broadcast, music and sports • Selected and managed external vendors as needed, facilitate accounts payable and work with legal department to draft agreements and contracts

  • 1999 - 2004
    WPLJ-FM

    Promotions Manager

    Promotions Manager - Ticketing, Street Teams, Station Promotions

Education