Industry ComedyDigitalMediaMusicPodcastingTelevisionVisual Arts
Sector Audience DevelopmentCreative ServicesDevelopmentOriginal ContentPeopleSeries DevelopmentSocial MediaStrategyTalent Development
Preferred Job Title AdvisorConsultantExecutive Creative DirectorExecutive ProducerHead of Original ProgrammingHead of VideoHead of Video ProductionHostProducerSenior ProducerShowrunnerSupervising ProducerVice PresidentWriter
In my 22 years in the entertainment business, I’ve worn many hats. The consistent thread is a passion for pop culture, disruptive digital storytelling and fostering talent. My achievements (in chronological order) are below:
- I sold a short film to HBO when I was in a junior in high school.
- I wrote/produced/directed 20-minute 35mm award-winning short film, “Directing Rye.” (budget: $55k)
- In 2006, I was the first writer on MTVNews.com who expressed personal opinions, sparking an editorial revolution on MTV.com that lives on to this day.
- In 2007, I wrote and produced a 30 minute special for MTV called “Step & Repeat: The Best & Worst of VMA Fashion.” It aired almost 50x in 2007, building an audience a majority of the time it was programmed. (I did all of this while I was technically an associate producer at MTV News.)
- In 2007, I launched a successful “American Idol” recap series on MTV.com. My written posts earned about 15-20x the web traffic than other content on the site.
- I developed, created, wrote, edited and hosted a video franchise on MTV (and MTV.com) called “60 Second Recaps” based on my popular articles. From 2008-2012, this specific franchise was frequently included in six-figure sponsorship packages for MTV and inspired countless imitators.
- I hired Travis Helwig to be my personal writer, giving him his first paying job in the business. (He later won a Daytime Emmy for his work on The Ellen DeGeneris Show.)
- From 2008-2012 I was a Verizon-sponsored Twitter producer and correspondent for the MTV Video Music Awards, acting as an early pioneer in how social media could be interactive with linear broadcasts, and how to leverage its power to convert into TV viewership.
- In 2008, a created, developed, wrote and hosted a Yahoo! pilot called “Primetime in No Time.” This format was one of Yahoo!’s earliest video hits, launched a “Daytime in No Time” spinoff, and remained in production for over a decade. (Eventually, the title changed to “TV in No Time.”)
- In 2009, my groundbreaking success on Twitter led MTV to run a case study on the way I was using social media to drive eyeballs to my content. Based on my success, my strategies became “best practices” for all in-house talent moving forward.
- In 2009, I co-created, produced, wrote and hosted MTV.com’s first mobile/web series in HD, “MTV Detox,” a daily comedy show featuring celebrity guests like Adele, Kid Cudi, Solange, and Teyana Taylor.
- In 2010, Martha Stewart hired me to be a creative consultant & on-camera talent for her daytime talk show and MSLO’s digital content. One of the segments I pitched, “Date Night With Martha,” became a popular recurring segment on her talk show, garnering positive press for her fledgling Hallmark series.
- In 2010, I launched a second successful video franchise for MTV.com: “Jim Cantiello’s Glee-caps,” musical recaps of the FOX show. The segments often went viral and led to iTunes sales of its original content.
- In 2011, Simon Cowell personally recruited me to be a creative producer and on-camera digital correspondent for FOX’s The X Factor. We were the first fully-integrated digital team for a broadcast series, and our Pepsi-sponsored pre-show livestream shattered internet records at the time, catapulting @TheXFactor’s YouTube channel to the 5 Top of all YouTube accounts globally. Although NBC’s The Voice beat us in linear ratings, our digital footprint outperformed them (and American Idol) week-to-week exponentially.
- In 2014, I led the unprecedented digital team on Talpa Media’s Utopia social experiment on FOX. I assembled a magical team of producers, writers, editors and social media gurus to execute all the digital content on a 24/7 live stream-focused storytelling platform – the most integrated digital production team ever attempted on a major broadcast TV show. On a brand new platform, starting from scratch, we garnered over one million live stream views in 4 days, and grew the average viewing time from 13 minutes to 23 minutes per day. All this while working closely with the executive producers and high level network execs, assisting them with live story strategy and post production, and providing real time fan engagement updates.
- To beef up my linear TV storytelling experience, I was trained by the Emmy-winning post production team on Million Dollar Listing: NY for 2 seasons.
- In 2017, I was hired to develop and direct the first two seasons of Snapchat’s original dating format, “Phone Swap.” This series averaged 10 million views in 48 hours per episode in its first 12 editions. My production handbook and interview questions were used verbatim when the format made the leap to linear in the summer of 2018.
- Off the success of “Phone Swap,” Elisabeth Murdoch hired me to be Head of Development at Vertical Networks, where I touched 6 additional Snapchat original series. I also created one of the earliest mega-successful Facebook Watch series called “I Have A Secret,” featuring episodes that racked up over 30 million views. This specific series was touted by Facebook as a shining example of their emerging new platform.
- In 2018, I was hired to be VP of Development for Tiny Horse, where I created and showran the Facebook Watch series “Rise of The Four” in conjunction with Diddy’s Revolt & FOX Broadcasting. While there, I also oversaw the creative for social media campaigns for feature films and reality TV series and developed a project with future Oscar winner Matthew A. Cherry.
- By the end of 2018, I had been recruited to oversee the creative staff (40+ young producers) at First Media, a publisher who specialized in viral video content aimed at millennial women. Content I oversaw garnered over 5 BILLION views. I worked with their editorial leads to extend the average watch time by almost 30 percent. I launched two successful Snapchat channels, leveraging existing library content into a lucrative new revenue stream for the company. I boosted morale in a work environment that desperately needed it, further developed internal talent, re-worked production workflows for efficiencies, and successfully launched two longform formats that made the leap from YouTube to cable TV.
- In 2019, I returned to my entertainment reporter roots to be the #2 behind the showrunners of E!’s live red carpet coverage for the 2020 Awards Show Season. We produced over 17 hours of live TV in 5 weeks.