About hallielgoldfarb@gmail.com

  • Industry AdvertisingComedyDigitalEventsFilmMarketingMediaNon-ProfitPublic RelationsTelevision
  • Sector Ad SalesClient RelationsConsumer MarketingCorporate CommunicationsPRSocial ImpactSocial MediaStrategic PartnershipsTalent Relations
  • Preferred Job Title Executive Assistant
  • Companies Lionsgate, AMC Networks, Warner Bros., CBS TV Distribution, Dan Klores Communications & Fuse TV

Summary

I successfully bring together my creativity with attention to detail as an Executive Assistant for media, corporate and entertainment companies, consumer brands and nonprofit organizations. I energetically hit the ground running to support executive teams in fast-paced, on-demand environments. I eagerly take on new challenges, quickly adapt to new technologies and cultures, establish relationships of trust and maintain a reputation as a consummate professional.

For over a decade, I served in executive support, communications and public relations roles working with major brands like Lionsgate, Tribeca Enterprises, AMC Networks, Warner Bros., CBS, The Hollywood Reporter, Billboard, Esquire, SiriusXM, Cablevision, Pepsi, PlayStation,McDonald’s,Dreamworks, ABC and Frito-Lay.

At Better Work with Hallie, I manage event planning, coordinate logistics, edit corporate and creative writing materials, foster collaborative communications across teams, oversee scheduling and conduct professional development coaching.

My work has helped launched new companies and shows, including Tribeca Shortlist’s streaming film service, Anderson Cooper and Bethenny Frankel’s Warner Bros. talk shows and IFC series such as THE SPOILS OF BABYLON, DOCUMENTARY NOW! and MARON.

I excel at talent, executive and media relations for high-profile events like the Tribeca Film Festival, Consumer Electronics Show (CES), Daytime, Creative and Primetime Emmy® Awards, Independent Spirit Awards, South By Southwest Festival (SXSW), New York Comic Con (NYCC) and Television Critics Association Awards (TCA). During my 3 years working with the PORTLANDIA team, I oversaw submissions and publicized the show’s Primetime Emmy® Awards campaign, which was nominated for 13 awards and won 2.

I have worked seamlessly with top-tier talent teams to coordinate press opportunities and show premieres with Kristen Wiig, Tobey Maguire, Will Ferrell, Jessica Alba, Tim Robbins, Fred Armisen, Bill Hader, Seth Meyers, Steve Buscemi, Chloë Sevigny, Maya Rudolph, Bob Odenkirk, Michael K. Williams, Marc Maron and Rachael Ray.

Experience

  • 2016 - 2021
    Better Work with Hallie

    Executive Assistant Services

    Brought on by media and business executives, entertainment colleagues and nonprofit organizations to streamline team communications, produce live and virtual events and develop corporate and promotional materials. - Vote Save America’s Adopt A State Program (2020): Worked with bi-partisan organizations Fair Fight led by Stacey Abrams and Pennsylvania Stands Up to educate voters in battleground states about registration, early voting and mail-in ballot options for the 2020 Presidential Election. - Women’s March Alliance (2017-2019): Directed logistical communications and safety information on behalf of team leads for over 30 volunteers serving the medical staff for this event attracting +50,000 marchers. - Executive Professional Development Training (2019): Coached executive’s presentation, communication and public-speaking skills while optimizing LinkedIn posts for more impactful professional connections to help transition to a new leadership role at a Fortune 100 company. - Polycystic Ovary Syndrome (PCOS) Advocacy Day (2018): Presented facts and shared personal story to members of Congress to garner their support of PCOS Awareness Month and Bicameral Congressional PCOS Caucus. - Event Planning (2017-2020): Produced live and virtual events for friends and family. - Editing (2017-2020): Review corporate writing materials such as cover letters, resumes, bios, essays, corporate correspondence and presentations; overhauled language for newly launched nutrition website and punched up promotional pitches for a comedy web series. - Garden State Film Festival Publicist (2016): Crafted press releases, scheduled interviews and directed the red carpet for New Jersey’s premiere large scale film festival with photographers, filmmakers and talent including Ed Asner, THE SOPRANOS’ Al Sapienza and Sally Struthers.

  • 2015 - 2016
    Lionsgate

    Tribeca Shortlist Director of Public Relations & Communications

    Recruited by Lionsgate to join this startup streaming service that curates quality films for movie lovers. Reported to SVP, Corporate Communications at Lionsgate and Head of Editorial at Tribeca Shortlist. Led Communications and PR team while also acting as an Executive Assistant. Managed media, talent and executive relations, scheduling, budgeting, internal communications across partnerships and product launches. Company was relocated to Los Angeles. - Identified and led publicity strategies while overseeing public relations agency Bender Helper Impact (B/HI) for talent (Shortlisters) and film collections. Press exclusives were secured for Shortlisters, such as John Legend, Gary Oldman, Tom Hiddleston, Gary Marshall, Alec Baldwin, Martha Stewart, John Leguizamo, Rachael Ray, Tyler Perry and Morgan Spurlock. - Managed successful corporate partner relationships with top brands like Apple, Google, Android, Amazon, Tribeca Film Festival and British Academy of Film and Television Arts (BAFTA) by creating approval protocols and streamlining communications. Arranged partnerships with The Rachael Ray Show and device partner Roku for giveaways and free service memberships with IndieWire for their relaunch which led to huge spikes in service sign-ups. - Prepared executives for press opportunities and events through media training, creating talking points, researching background info and organizing travel and schedules. Executive press interviews were arranged with Variety, USA Today, The Hollywood Reporter, Mashable, Engadget and TechCrunch. Appearances set up at industry events such as CES, Hamptons Film Festival, Palm Springs Film Festival, Art Basel and Advertising Week NY.

  • 2012 - 2015
    AMC Networks

    IFC Public Relations Manager

    Hired as a Manager with Executive Assistant responsibilities, reporting to the VP of Public Relations, IFC. Planned and coordinated publicity appearances, interviews and events. Oversaw talent, publicists, managers, producers and media relations, scheduling, travel, award submissions, internal communications, presentations, budgeting and relationship with the PR agency BWR. - Supervised publicity opportunities for PORTLANDIA such as a NY Times Talk. Also publicized the launches of THE SPOILS OF BABYLON, DOCUMENTARY NOW! and MARON. - Organized and led award submissions, campaigns and stunts. PORTLANDIA’S creative 2014 Emmy® campaign was highlighted in Variety’s “The Best of This Year’s Emmy Campaigns” list. From 2012 to 2015, PORTLANDIA won 2 Emmys®, a Peabody Award, a Writer’s Guild Award and 2 Art Director’s Guild Awards. - Created a corporate culture of continuous improvement. Standardized and organized approval processes and cooperative communications across departments. - Designed creative promotions for show premieres, screenings, Independent Spirit Awards, SXSW, NYCC and TCA. - Worked with Executive Producers and Talents’ teams to promote THE SPOILS OF BABYLON (Kristen Wiig, Tobey Maguire, Will Ferrell, Jessica Alba, Michael Sheen, Tim Robbins and Val Kilmer), DOCUMENTARY NOW! (Bill Hader and Seth Meyers), PORTLANDIA (Fred Armisen, Carrie Brownstein, Kyle MacLachlan, Steve Buscemi, Chloë Sevigny and Rose Byrne), INDEPENDENT SPIRIT AWARDS (Host Patton Oswalt), THE SPOILS BEFORE DYING (Michael K. Williams and Maya Rudolph), MARON (Marc Maron & Dennis Leary), THE BIRTHDAY BOYS (Bob Odenkirk) and COMEDY BANG! BANG! (Scott Aukerman, Reggie Watts and Kid Cudi).

  • 2011 - 2012
    Warner Bros.

    Telepictures Publicist

    Recruited by and reported to the Senior Vice President of Publicity, Telepictures, to pitch and develop press strategies for first-run and existing syndicated shows. Team restructured in 2012. - Created press releases, press kits, press lists and presentations that helped launch new talk shows including Anderson Cooper’s ANDERSON and Bethenny Frankel’s BETHENNY. - Publicized show content and executive hiring news for THE ELLEN DEGENERES SHOW, EXTRA!, TMZ, JUDGE MATHIS, DR. DREW’S LIFECHANGERS and THE PEOPLE’S COURT.

  • 2007 - 2011
    CBS Television Distribution

    RACHAEL RAY SHOW Publicist

    Curated show content for publicity angles, wrote press releases, organized events and managed media relationships for both Rachael Ray and the show. - Grew the show’s social media pages from zero to over 500,000 followers. Developed content strategy around Twitter and Facebook that included contests, polls and behind-the-scenes exclusives. - Created a cross-promotional partnership with USA Today called The Kindness Challenge—a weekly show segment and companion USA Today column that featured the philanthropic efforts of inspiring youth from DoSomething.org. - Overhauled digital press strategy with new press lists and strategic exclusive planning. - Obtained press placements in The New York Times, New York Daily News, New York Post, E! NEWS, ENTERTAINMENT TONIGHT, EXTRA!, GOOD MORING AMERICA, Associated Press, People Magazine and Us Weekly. - Organized the 2,000+ attendee list for first year of Rachael Ray’s SXSW Feedback music showcase.

  • 2006 - 2011
    Dan Klores Communications

    Assistant Account Executive

    Designed PR strategies, created and managed client events, wrote press releases and developed media relationships at this prestigious agency. Key Projects: - Food Bank For New York City: Managed press for NY food pantry events and helped manage the red-carpet for 2007 Annual Can-Do Awards Dinner. Talent in attendance included David Bowie, U2, Julianne Moore, Jimmy Fallon, Stanley Tucci, Elvis Costello, Patti Smith, Lou Reed and Michael Stipe. - Esquire: Pitched local story angles and worked the red-carpet for the Esquire Apartment events—a collaboration between the magazine, world-famous interior designers and global fashion brands including Versace, Louis Vuitton and Hugo Boss. - SiriusXM: Selected newsworthy interview highlights from THE HOWARD STERN SHOW for optimal PR coverage across platforms. - Additional accounts included Us Weekly, The Hollywood Reporter, Billboard, Michael Eisner, Donny Deutsch and Sprint.

  • 2005 - 2006
    Cablevision

    Fuse Television Advertising Sales Assistant

    Managed and created advertising budgets, campaign flights and delivery for major corporate and entertainment clients. - Worked with +15 accounts concurrently, including Hershey’s, McDonald’s, Pepsi, PlayStation, Universal Pictures, Dreamworks, Focus Features, ABC and Frito-Lay.

Education