About gdrebin

Greg Drebin

Los Angeles, CA

917-770-1935

gdrebin@mac.com

Accomplished, transformative, creative television & film marketing executive with extensive domestic and international marketing, production, research and digital platform experience, from startups to major studios. A proven track record for successfully launching brands, conceiving and executing innovative marketing campaigns to meet branding, creative and revenue objectives.  Forward thinking leader who can manage and motivate diverse teams and coach for results.   2014-Present - 20th Century Fox Television Distribution, Executive Vice President, Worldwide Marketing, Publicity and Research
  • Responsible for all pre/post sales marketing for all films and TV series from the 21st Century Fox production entities (20thCentury Fox, FX, Nat Geo, Searchlight, Fox 21), across all broadcast, pay and SVOD platforms. 65 current series, 20+ new features per annum, 750+ active library films.
  • Worked at executive level with studio, talent, agencies and clients to launch new series and films, and new seasons of returning series.
  • Developed new org structures and processes to better align resources to meet changing environment and client needs including shared global resources/campaigns and local office restructuring.
  • Created and executed new systems for incorporating data and research into sales and marketing process.
  • Managed team of 47, with regional offices in London, Toronto, Miami and Sydney.
  2008-2014 - Warner Bros International TV Branded Services, Sr. Vice President, Programming and Marketing
  • Responsible for all aspects of launching and marketing WarnerTV linear and SVOD services in Europe, Latin America, Asia and India.
  • Set consumer branding strategy for service and product marketing for all series/films.
  • Within 14 month made WarnerTV Latin America #2 cable channel, WarnerTV Asia was #2 channel in territory 12 months after launch, WarnerTV UK was number #2 SVOD service within 6 months post launch.
  2004-2008 - Universal Music Group, IMF: The International Music Feed, Co-Founder and Executive Vice President, Programming and Marketing
  • Executive in charge of channel concept, brand development and all aspects and processes for launch.
  • Developed all workflow and production process.
  • Created and managed all aspects of programming, marketing strategy and production.
  • Developed and launched marketing campaigns for service brand as well as international and domestic distribution, mobile and broadband platform, original series, outside acquisitions and co-productions
  • Profitable channel 12 months after launch, achieved over 15M home distribution within 18 months.
1997-2002 – ZDTV/TechTV, Paul Allen’s Vulcan Ventures, Co-Founder, Sr. Vice President, Programming, Production and Marketing.
  • Responsible for network creation and launch, including: brand concept, consumer and affiliate marketing campaigns, all programming, talent relations, channel packaging, scheduling, acquisitions and production.
  • Grew TechTV into a 40 million home, profitable, basic cable network.
  • Created campaigns for more than 40 hours of original news, information and entertainment programming per week, with 50% of it live.
  • Conceived and launch ground breaking digital studios and integrated marketing initiatives that were key components of the TechTV brand.
1987-1997 - MTV: Music Television, ViacomSr. Vice President, Programming and Production
  • Executive supervising producer for all programming and production, including Studio Production and Program Development, Program Scheduling, Acquisitions, Specials and On-Air Promotions.
  • Developed and launched MTV’s most successful franchise programs including: Spring Break, MTV Beach House, Real World/Road Rules Marathons, Video Music Awards, MTV Movie Awards, MTV Undercover, Yack Live....
  • Created marketing opportunities and ad sales packages that helped MTV revenues grow to over $1B in less than 10 years.
  • Developed and executive produced over 100 programs, marketing events, stunts and specials. Launched MTV International affiliates in Latin America, Europe and Asia.
  • Key member of executive team responsible for transitioning MTV from music video outlet, to full service, lifestyle, brand.
  Education             BA Economics, Denison University
  • Industry Branded EntertainmentDigitalFilmMarketingMusicTelevision
  • Sector Acquisition MarketingBranded ContentConsumer MarketingIntegrated Marketing
  • Preferred Job Title CMO (Chief Marketing Officer)Executive Vice PresidentGeneral ManagerSenior Vice President
  • Companies 20th Century Fox, Warner Brothers, Universal Music Group, Vulcan Ventures, MTV: Music Television