Industry AdvertisingBranded EntertainmentDigitalMarketingMedia
Sector Branded ContentBranded EntertainmentClient RelationsIntegrated MarketingStrategic Partnerships
Preferred Job Title Account DirectorBranded Entertainment PartnershipsBrand Activation MarketerBrand PartnershipsDirector Of MediaExecutive Vice PresidentManaging DirectorSenior Vice President
Award winning media executive and trusted client advisor, with 20+ years of experience driving brand transformation leading strategy, media planning & buying, branded content development and execution on behalf of CPG, Auto, Beauty, DTC, Financial, Telecom and Consumer Electronics clients. Demonstrates success identifying business opportunities to conceptualize and orchestrate custom, cross-platform marketing campaigns utilizing Branded Content, TV, Print, Digital, Mobile, OLV & Social to deepen consumer engagement and drive conversations. Strong reputation for building collaborative partnerships with clients, partner agencies and media suppliers, navigating diverse stakeholder needs, and empowering talent to deliver results.
Strategic Planning – Branded Entertainment – Content Marketing – Branded Content Development
Integrated Marketing – Brand Engagement – Custom Content – Digital Media – Media Strategy
RFPs – Contract Negotiations – Closing Deals – Sales