About EricLeffler

  • Industry DigitalJournalismMediaEvents
  • Sector DevelopmentOperationsOriginal ContentSeries DevelopmentStrategy
  • Preferred Job Title Vice PresidentSenior Vice PresidentGeneral Manager
  • Companies Conde Nast, Conde Nast Entertainment, CNN, MSNBC

Summary

Digital media executive with 15+ years of experience, specializing in creative execution, production, operations and strategy.
Driven by impact, insatiable curiosity and critical thinking.

Experience

  • 2021 - 2022
    Conde Nast Entertainment

    Vice President, Video Production English Markets

    Oversees production of 1500+ pieces of original, digital content a year culminating in 500M+ views and 90M+ in revenue across all Conde Nast brands, including Vogue, GQ, Wired, Vanity Fair, Bon Appetit and more. U.S. & U.K. Markets. Management: Oversees team of 10+ senior leaders, 25+ staff producers and directors, 40+ contingent/freelance producers in New York and Los Angeles. Strategic Leadership: Led CNE’s most significant organization shift in 3+ years, aligning performance goals with personnel and process. Operations: Implemented new workflows, production tracking documentation and innovated best-in-class guidelines for physical production, creative integrity and cultural impact. Creative Execution: Streamlined creative execution strategies for CNE’s blockbuster series like GQ’s 10 Essentials (300M lifetime views), You Sang My Song (275M lifetime views) and Wired\'s Google Autocomplete (800M lifetime views).

  • 2019 - 2022
    Conde Nast Entertainment

    Vice President, CNE Physical Production

    Oversaw all production of celebrity content across New York and Los Angeles offices before leading the pivot to remote production for Wired, GQ, Vanity Fair, Teen Vogue, Architectural Digest, Vogue, Allure & Glamour (celeb + non-celeb). Strategic Leadership: Worked with key stakeholders to develop new best practices for remote production during the 2020 pandemic. Management: Streamlined LA-based production best practices to align with NY-based productions. Oversaw the entire slate of LA productions for all Conde Nast brands. Creative Innovation: Worked closely with directors and creative producers in NY and LA on key celebrity series, ensuring best-in-class creative execution and acting as the final creative voice on all productions.

  • 2019 - 2019
    Conde Nast Entertainment

    Vice President, GQ & GQSports Video

    Led all digital video content production, creative strategy, budget and revenue opportunities for GQ Video while launching GQ Sports. New Platform Launch: Led launch of new channel, GQ Sports, resulting in $1M+ launch packages sold, 12.5M+ first month views, 57M watch minutes and 140M impressions. Team/Brand Development: Rapidly expanded team from 2 to 12 staff employees in six months, while surpassing GQ’s best month in video with 68M global // 41M U.S. views. Viral Content: “Keanu Reeves Shows Off His Motorcycle Collection” (17M views), “Nipsey Hustle and Lauren London’s Couples Quiz” (13M views)

  • 2016 - 2019
    Conde Nast Entertainment

    Executive Producer - Vanity Fair, W Magazine, them. Video

    Revived stagnant video programming and expanded digital video offerings, increased social, digital and O&O engagement and created new revenue streams. Leadership: Developed and refined creative strategy, managed production, and led teams; acquired responsibility for video content for Vanity Fair, W Magazine and them. Digital Growth: Grew digital video audiences by 2000% onsite and 1500% offsite in two years, resulting in 10M+ in gross CPM revenue Grew 400k subscribers on YouTube to 1M+ subscribers, 1B+ watch minutes and 250M views Content Strategy: Led video initiatives for Vanity Fair’s marquee events, including launching the VF Oscar’s Party Live Stream ($2M revenue) and New Establishment Summit Awards: 2019 ASME finalist and 2019 People’s Choice Webby Viral Content: “Billie Eilish: One Year Apart” (55M views), “Jennifer Lawrence: Lie Detector Test” (17M views)

  • 2015 - 2016
    MSNBC

    Producer, Digital Partnerships

    Promoted from “Morning Joe” Line Producer to craft new, dynamic digital strategies to drive audience growth on social platforms Led MSNBC’s partnership with mobile-first news startup NowThis News Revamped MSNBC’s digital strategies for mobile consumers across all platforms Worked with NowThis News during a growth period of 70M monthly views to 700M monthly views over a six month timespan.

Education