About ericdefino

  • Industry AdvertisingBranded EntertainmentDigitalFilmMarketingMusicNon-ProfitTelevisionPhotographyVisual Arts
  • Sector Branded ContentBranded EntertainmentCorporate ConsultingCreative ServicesIntegrated MarketingOperationsOriginal ContentPost ProductionRevenueFilm Production
  • Preferred Job Title CCO (Chief Content Officer)CIO (Chief Innovation Officer)ConsultantDirectorHead of ProductionHead of VideoHead of Video ProductionProduction OperaionsSenior Vice PresidentVice President

Summary

Versatile Head of Production with 16 years of experience leading concept-to-delivery departments, skilled in building adaptable teams, creating engaging and award-winning work for agencies and brands, and delivering sustained revenue growth.

Experience

  • 2017
    The&Partnership, New York, NY

    Head of Content Production

    • Launched in-house studio; lead incoming content requests. • Oversee and manage TVC’s, branded content, digital, experiential, animation, and social media projects, delegating to appropriate staff, vendors, or freelancers to ensure project success. • Collaborate with creative and strategy teams at all production stages. • Create and track production schedules, timelines, and budgets, including reconciliation. • Research and source ideal project partners, considering external and internal resources. • Manage vendor and talent contracts and negotiations. • Lead contact for partnership with Hogarth to provide color, VFX, and audio finishing support. • Implemented business practices that generate 30% profit margins. • Reduced operation costs by 20% with implementation of offshore partnerships. • Collaborate with executives and marketing team, consistently winning new business.

  • 2015 - 2017
    BBDO Atlanta, Atlanta, GA

    Head of Production

    • Launched in-house production department; oversaw all integrated productions including live-action, animation, digital, activations, and editorial. • Hired producers, directors, and editors. Managed staff while actively producing own projects. • Sourced and managed network of vendors and freelancers. • Spearheaded VFX projects for Bayer, Novant Health, and Street Grace, working with The Mill, MPC, and Envy. • One year after launch, studio generated seven-figure revenues and 40% profit margins. • Implemented film tax filing procedures that generated additional six-figures in revenue. • Developed and mentored staff, interns, and production assistants.

  • 2003 - 2015
    Raygun, Atlanta, GA

    Founder/Director of Production

    • Founded and operated a live-action, editorial, and motion graphics production company. • Oversaw all creative projects from brief to delivery, producing award-winning live-action and animated projects for advertising agencies, brands, and independent clients. • Conceptualized and executed commercials, branding campaigns, and content development projects for various broadcast networks. • Hired and managed all staff, vendors, and freelancers. • Developed business strategies, generating seven-figure revenues, 35% average profit margins, and 10-15% annual growth.