Industry Branded EntertainmentComedyDigitalMarketingTelevisionJournalism
Sector Branded ContentConsumer MarketingCreative ServicesSocial Media
Preferred Job Title CCO (Chief Content Officer)Editor in ChiefVice President
Experienced marketer, digital and social content strategist, editorial director, operations manager and writer/producer for highly successful media organizations, specializing in brand voice, content creation, copy, consumer engagement and audience development.
2016 - 2019
— Oversaw content development, digital and social strategy, editorial direction, brand voice and product management in support of programming and marketing initiatives at truTV, a cable channel owned by Turner Broadcasting/WarnerMedia. — Responsible for ideating, planning and executing social content campaigns on behalf of truTV’s shows across 40+ handles in collaboration with producers, designers and media agencies, resulting in 1.6 billion yearly social impressions, 420MM social video views and 60% annual growth in engagement rate. — Defined the positioning and editorial voice for truTV and built a copy team to service all promotional touchpoints -- including on-air, online, print and out of home -- to communicate the network’s evolution to a premium comedy brand. — Supervised the expansion and optimization of truTV’s YouTube channel, resulting in consistent year-over-year growth and 715MM monetizable views annually. — Managed a product team to launch TVE (TV Everywhere) apps for all major connected devices, including Roku, Apple TV, Amazon Fire TV, Xbox and Chromecast, producing 140% annual growth in truTV’s non-linear video streams. — Redesigned and relaunched truTV’s iOS mobile app, resulting in a 41% increase in streams and the best-rated/reviewed TVE app in the company’s portfolio. — Guided the social team in producing innovative and opportunistic organic content that widened awareness of truTV and attracted general comedy fans beyond the base of network viewers, using engagement data to inform creative approaches. — Spearheaded social coverage of live events, such as truTV’s activations at Comic Cons, comedy festivals, red-carpet premieres, industry panels and sponsored screenings, introducing products such as Facebook Live, Twitter Mirror and Instagram Stories to the truTV audience. — Masterminded the content strategy, creative and execution of truTV’s annual March Madness social response campaign, clapping back at basketball fans who tried to troll the network for airing the NCAA tournament. Results included an average of 300MM impressions each March, 9MM social video views, a 545% lift in positive brand sentiment and favorable press pick-up.
2014 - 2016
— Led daily content operations for the website and social handles of truTV, a cable channel owned by Turner Broadcasting/WarnerMedia. — Conceived new editorial strategies in order to elevate the offerings on truTV’s site and social handles, transforming them into compelling online destinations for the network\'s linear audience. — Managed a group of writers, video producers, photo editor, community managers and marketers to create and program content across platforms. — Directed redesign of truTV.com, transforming it into a vehicle for streaming full episodes and video clips, resulting in a 60% increase in views year-over-year. — Formulated quality standards and style guide for all editorial content to ensure consistency in tone and comedic style by all marketing and creative partners. — Served as primary editorial resource across marketing department, producing compelling copy to communicate the network’s brand refresh to trade audiences. — Collaborated with sales and integrated partnership teams to develop cohesive content experiences for sponsorship and other new revenue opportunities. — Steered truTV’s coverage of Turner Upfront, working with PR, talent and social teams to maximize the network’s access and social footprint at the event.
2007 - 2014
— Oversaw editorial operations, brand management, social media, custom content and games for award-winning digital property owned by NBCUniversal. — Led a team of four direct reports and over 30 freelance writers, community moderators and contract workers to produce witty and incisive content for incredibly passionate pop culture fans. — Propelled the site to record-high year-over-year growth in operating profit and traffic across all metrics, including pageviews, unique visitors, daily engagement and video streams. — Managed content and development budget to savings across consecutive quarters while meeting revenue targets, then reinvested in viral marketing, resulting in a 70% gain in referral traffic. — Devised social media strategy, built social TV dashboard and movie app, and oversaw daily updates of official Twitter, Facebook, Tumblr, Instagram and Pinterest accounts for the brand. — Significantly expanded frequency and types of editorial published on the site to include not only TV recaps, but also blogs, movie reviews, slideshows, celebrity interviews and original video. — Produced compelling branded content and custom editorial for endemic and non-endemic sponsors, including ABC, Turner, Showtime, Samsung, Bertolli, Lipton, Suave and more. — Transformed Tubey Awards franchise into an annual interactive campaign that garnered national press pick-up, media partnerships, celebrity participation and over 50 million fan votes. — Directed all phases of the creation, design and launch of the Daily Snark mobile app for iOS and Android, along with the development of a robust mobile WAP site. — Responsible for introducing games to the site, including the ground-breaking TV Bigshot fantasy game, the Trivia Without Pity engine and the Games Without Pity microsite. — Cultivated and managed dozens of internal and external partnerships, including with Yahoo!, Beamly, EW, Syfy, Fandango and Thrillist, resulting in increased traffic and brand exposure.
2005 - 2007
— Managed the creation and production of all daily editorial content for TVGuide.com. — Established the site as an award-winning source of entertainment news, TV and movie recommendations, in-depth commentary, professional blogs and original video. — Led and managed team of 10 direct reports and 15 freelancers, including editors and reporters. — Supervised day-to-day coverage of TV, film and celebrities by personally assigning news and feature stories, line-editing articles and programming the site\'s homepage each day. — Built working relationships with publicity teams from all major TV networks, resulting in the acquisition of exclusive video content and access to celebrity talent for the site. — Spearheaded the addition of professionally written blogs to the site, developed company-wide network of contributing writers and secured the participation of celebrities as bloggers. — Served as executive producer and co-host for webcasts from the 2005 and 2006 Emmy Award after-parties, conducting on-camera interviews with over 50 celebrities. — Created and hosted a weekly podcast, TV Guide Talk, for over 100 episodes.
Magazine Journalism/History dual major.