Industry AdvertisingBranded EntertainmentDigitalMediaTelevision
Sector Branded EntertainmentBusiness DevelopmentConsumer MarketingIntegrated MarketingStrategic Partnerships
Preferred Job Title CEO (Chief Executive Officer)CPO (Chief People Officer)Executive Vice PresidentPresidentSenior Vice President
My unique journey in traditional and new media has taken me from being the youngest affiliate TV station President & GM in the history of the NBC Television Network…to being named one of Ad Age magazine’s Top 25 Internet Marketing Executives. Along the way, I’ve led a wide array of media concerns, from TV stations to Internet and Health Tech start-ups.
I’m currently NYC-based Remedy Health Media’s EVP, Healthcare Markets, running my division out of its Austin, TX, office. Reporting to the CEO, I lead the strategy and sales team consulting with C-Level execs of the world’s top med device, clinical trials, hospitals, insurance, pharmacy, diagnostics, and tech firms on their online and point-of-care patient engagement and recruitment needs.
Previously, I was the founding President/CEO and a member of the Board of Directors of VisionWeb, the leading visioncare eMarketplace. Prior to that, I was the COO of drkoop.com, where I was drafted to co-lead the road show for the company’s successful $97 Million IPO.
Before my work online, I orchestrated what CBS called its “best TV station affiliation switch performance”, increasing the value of a media property by $100M in just 4 years as its sole President. I served both as national Technology Chair of the CBS Affiliates Board of Directors and President of the Illinois Broadcasters Association.
At Bradley University, I graduated as valedictorian of my class in just 3 years, and possess unique soft skills via being a former national collegiate champion in Persuasive Speaking. I’m comfortable on either side of the desk of global C-level offices, boardrooms or agencies seeking experienced corporate leadership, business development, or board membership.
Remedy Health Media
Following the company’s shift away from custom IT development due to evolving compliance complexity, accepted a challenge by the CEO to assume responsibility for all non-pharma categories like medical device, hospital, clinical trials, insurer, CBD and other non-traditional online and POC (point of care) revenue. Grew relationship with a leading specialty hospital from $0 to over $1MM in revenue in less than 36 months with YOY revenue increases over 100%. Struck first-ever relationship with two global med device firms that grew to over $700K in revenue per company per year across 3-5 products. Created Remedy’s first-ever guaranteed-performance POC print marketing campaign with a hospital, partnering with IQVIA to demonstrate movement of patients from primary care waiting rooms to cancer hospital admissions, for over $250K in revenue over just two quarters. Annual leader in proactive new account closes, with multi-year campaign wins that included MD Anderson, Cancer Treatment Centers of America, Cleveland Clinic, Medtronic, Edwards Lifesciences, Dexcom, St. Jude Medical, Ferring Pharmaceuticals and AstraZeneca, Baxter, and a global CBD player.
2011 - 2016
Remedy Health Media
Following the acquisition of HealthCentral by Remedy Health Media, became the only member of the senior business development team retained by the new company, reporting to CEO to lead an innovation unit focusing on offline enterprise revenue for the first time in company history. Forged a seven-figure, multi-year engagement with global electronics leader Bosch Healthcare to webify and bring-to-market a legacy telehealth platform. Crafted a seven-figure partnership with a global clinical trials firm to assist with patient recruitment and funnel leads to individual sites via an innovative interface with their patient management platform. Landed and built a six-figure pilot with one of America’s top hospitals to demonstrate patient care efficiencies via a custom decision-tree interface for patient triage.
2002 - 2011
Recruited by former competitor to launch new custom Internet + TV convergence division for an internet advertising platform acquired by Polaris Ventures, Sequoia Capital, The Carlyle Group, Allen & Company, and Barry Diller in April 2005 after being founded by an emergency room physician. Reported to founder and CEO under both ownership structures and led the company’s online video/TV production division. Created and syndicated America\'s top television series of broadcast health specials, hosted by Dr. Dean Edell and broadcast for eight seasons on over 70 leading television stations with potential viewership of more than 60MM households, and online/offline revenue provided by global pharmaceutical companies. Oversaw video production, cleared all stations, and sold as much as $1MM in sales per half hour episode. HealthCentral was then acquired by Remedy Health Media in December of 2011.
2000 - 2002
Recruited as founding CEO of the leading B2B ecommerce marketplace for the eye care industry. Consortium members/investors included billion-dollar companies like Essilor, Johnson & Johnson, Allergan, and Marchon. Developed business plan and governance rules which helped raise more than $24 Million in cash commitments via definitive agreements and Letters of Intent at a company valuation of $100M. Obtained over $7M in additional marketing and technology non-cash asset commitments from consortium members after securing successful meetings with leading industry CEOs in the U.S., Europe, and Asia. Oversaw the acquisition and build-out of the company’s 20,000 sq. ft. headquarters in Austin and the recruitment of the executive team/staff from leading eCommerce and eye care companies. Once a business plan was in place and the website was successfully launched, governance was dissolved into the company\'s investment partners as a cost-saving/strategic move post-911.
1999 - 2000
Raised $88.5M in capital as co-lead (with CEO) of drkoop.com’s successful May 1999 IPO road show, one of the largest of that year. Oversaw all aspects of the business other than IT and Finance, including Content, Marketing, and Sales. Headed up all content acquisition, and assisted in closing business development deals with 21 online organizations. Founded the Television Partner Program, syndicating company on-air and online content. Primary interface with former U.S. Surgeon General C. Everett Koop and Dartmouth Medical School.
1995 - 1998
Granite Broadcasting Corporation
Accepted a challenge by Granite Broadcasting Corporation, the largest publicly-traded minority-owned broadcast group (Oprah Winfrey was a Board Member), to transfer to Austin, Texas, with the assignment of entirely rebuilding an independent station in conjunction with its switch to CBS. In just six months, changed the call letters/company name, doubled size of facility and staff, changed network affiliation and virtually all syndicated programming, built an innovative news operation from the ground up (one of the first non-linear newsrooms in the U.S.), and orchestrated what the network called its “best (affiliation) switch performance”, taking station to first place (sign-on to sign-off) in its initial ratings book just seven months after arrival. Replaced only one member of senior team during this transformation. Increased company’s gross sales from $13.9 Million to $19.5 Million, account activity from 200 to 500 signed accounts per year and maintained profit margins of 46-54% over the four years of leadership. Co-lead of Granite Internet, striking alliances with Yahoo! CEO Jerry Yang and other partners. Granite obtained a $100 Million profit via a sale of the station following tenure as the sole President for four years. Passed on Granite COO succession opportunity post-sale due to two required relocations.
Valedictorian (graduated Summa Cum Laude in 3 years with 4.0/4.0 GPA). Member, National Championship Speech Team and National Champion in Persuasive Speaking. Awarded Bradley\'s Outstanding Young Graduate honor for post-graduation achievement.