About DianaBerman

Current Cognizant Consulting Practice Leader, Head of Media, Entertainment & Technology.
Former IBM TMT Digital Transformation  & Innovation Practice Leader;
Sony Digital; Sony Pictures Entertainment; Sony Music; Q/American Express Subscription & Membership Services.
Direct to Consumer innovation. Recurring Revenue: SVOD, AVOD, Licensing, 'As A Service', Strategic Partnerships, Bundle products, services & UX
Strategy, Global Growth Acceleration & Global Business Development: Identify, negotiate & scale high margin, recurring revenue deals & partnerships
Digital Transformation & Innovation: OTT, S/AVOD, Streaming, AI, Machine Learning, Cloud, IoT & Edge, Blockchain, SaaS, AR, VR, XR C Suite Relationships: Media, Entertainment, Technology,  Consumer, Telecom, Financial Services, Luxury, Private Equity, VC, Investment  Growth Mindset: Deep Customer, Industry, Market Expertise, Product & Services Development , On-demand content & commerce Revenue: Subscription, Advertising, Licensing, Content, Commerce & Services, Differentiated Global Value proposition with local impact Design Thinking: Design & Transform High Impact, ‘Sticky’, User Experiences, Products & Services. Creative Storyteller Market Builder US, Americas, UK, EU & APAC: Heuristic Thinker. Disruptive Innovator. High Performing, Global Teams Cannes Film Festival, MIPTV, MIPCOM, Lion, Berlin, London, Venice, Toronto, Sundance, Telluride, AFM, CES, IBC, MWC
Transformation, Innovation & Turnaround Specialist. Change Management.
Senior Operating Executive. Management Consultant. Advanced Technologies.
Strategy & Global Business Development. $100 Million Recurring Revenue Deals.
Customer experience.
Current Strategy, Digital Advisory, Transformation, Continuous  Innovation Consultant & Turnaround Specialist. Change Management. Growth Acceleration. Global Business Development.
C Suite advisory to Fortune 500 companies, TMT, Top Tier Management Consultancies, Private Equity Firms, Venture Capital & Incubators. 
Clients including Microsoft, McKinsey, Bain, BCG, EY, PWC, Capgemini, Cognizant, Infosys.
Expert in Change Management, Best Practice Digital Transformation, Innovation & Turnaround. Advanced Technologies. 
Business Development. New Markets. Strategy, Solutions & Services: trends, future proof market analysis, competitive landscape, direct to consumer & enterprise revenue models, culture & future of work, organization.
Customer Experience, Go To Market, Corporate development, due diligence, building the business case, market sizing, enterprise & consumer use cases. Brand strategy, marketing, international expansion, transformation of business models into recurring revenue, services, subscription, new product / services & direct to consumer innovation.
Digital Transformation built on hyperscale cloud including commercial 'real world' applications of advanced technologies including AI, Cloud, OTT. S/AVOD, Machine Learning, IoT & Edge, Blockchain, SaaS, AR, VR, XR, 5G, Haptics, Digital Twin, Cognitive API’s, spatial & quantum computing.
Former IBM Digital Transformation Practice Leader for TMT. IBM Global Business Services, Global Management Consulting. Former IBM Digital Leader of the Adobe Strategic Partnership. Delivered $100 Million new revenue in client engagements.
 
Former Sony Corporation America & Sony Music. Digital Transformation. Global Business Development & Marketing Executive. Developed a new $50 Million digital services revenue line.
Former Quintessentially, President Americas. On-demand luxury services & loyalty programs for clients incl. American Express.
Former AIM UK General Manager, London representing the Hollywood Studios. Developed & launched £120 Million media/content/mobile partnership with France Telecom, Orange.
Former Sony Pictures Entertainment International. Global Business Development & Marketing Executive.
Former Havas Dentsu Advertising. Business Development & Client Services Executive.
Deep industry understanding & applied insights: Film, TV, Streaming, Digital, Video & immersive media. Direct to consumer, OTT, SVOD, AVOD, AR, VR, XR.
Subscription & advertising models. On demand content & commerce, content acquisition, curation, search & discovery, recommendation. Market analysis, competitive value proposition, customer segmentation, key players Netflix, Hulu, Amazon Prime, Disney+, AT&T / WarnerMedia, HBO Max, Apple TV+, Bytee Dance / Tik Tok, You Tube. CBSViacom, Pluto TV, CBS Interactive, Vudu, Quibi, Peacock (NBC Universal), Plex, Amazon Fire TV, Roku, Acorn TV, Tubi, BritBox etc
  • Industry AdvertisingBlockchainBranded EntertainmentDigitalEventsFilmInvestmentITMarketingMediaMusicPublishingResearchTelevision
  • Sector AcquisitionsAudience DevelopmentBranded ContentBranded EntertainmentBusiness. AffairsBusiness DevelopmentClient RelationsConsumer MarketingCorporate ConsultingCorporate DevelopmentDevelopmentDistributionGrowth MarketingInsightsInvestment BankingIntellectual PropertyIntegrated MarketingMarket CommunicationsM&AOriginal ContentProduct DevelopmentProduct ManagementProduct MarketingResearchRevenueSeries DevelopmentSocial ImpactStrategic PartnershipsStrategyUser ExperienceFilm Production
  • Preferred Job Title AdvisorAR VR SpecialistBrand DirectorBranded Entertainment PartnershipsBoard DirectorBoard MemberBrand PartnershipsCCO (Chief Content Officer)CDO (Chief Digital Officer)CEO (Chief Executive Officer)CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)CRO (Chief Revenue Officer)CSO (Chief Strategic Officer)CXO (Chief Experiential Officer)ConsultantDirectorDirector Of MediaEntrepreneurExecutive ProducerExecutive Vice PresidentGeneral ManagerHead of VideoManaging DirectorPresidentProducerSenior Vice PresidentVice President
  • Companies IBM Global Management Consulting, Sony Digital, Sony Pictures Entertainment, Sony Music, Quintessentially, American Express, AIM, Screen

Summary

Current Cognizant Consulting Practice Leader, Head of Media, Entertainment & Technology.
Former IBM TMT Digital Transformation  & Innovation Practice Leader;
Sony Digital; Sony Pictures Entertainment; Sony Music; Q/American Express Subscription & Membership Services.
Direct to Consumer innovation. Recurring Revenue: SVOD, AVOD, Licensing, ‘As A Service’, Strategic Partnerships, Bundle products, services & UX
Global Growth acceleration. New Business Development. Strategy.
Former IBM TMT Digital Transformation Practice Leader;
Former Sony Digital, Media & Entertainment; Q/American Express Subscription & Services.
Digital Transformation, Innovation & Turnaround Specialist. Change Agent. Senior Operating Executive. Management Consultant. Advanced Technologies. Strategy & Global Business Development.
$100 Million Recurring Revenue Deals. Customer experience.
Clients: Netflix, Warner Media, AT&T, Disney, Fox, Turner, CNN, WB, HBO, Viacom, Sony, Comcast NBCU, AMEX, LVMH, Citibank, Goldman Sachs
Strategy, Digital Advisory, Transformation, Innovation Consultant & Turnaround Specialist. Global Business Development. C Suite advisory to Fortune 500 companies; Media, Entertainment, Technology & Telecom;
Top Tier Management Consultancies, Private Equity Firms, Venture Capital & Incubators. 
Clients including Microsoft, McKinsey, Bain, BCG, EY, PWC, Capgemini, Cognizant, Infosys.
Expert in Best Practice Digital Transformation, Innovation & Turnaround. Advanced Technologies. 
Business Development. Strategy, Solutions & Services: trends, future proof market analysis, competitive landscape, revenue models, culture & organization. Customer Experience, Go To Market, Corporate development, due diligence, building the business case, enterprise & consumer use cases. Brand strategy, marketing, international expansion, transformation of business models into recurring revenue, services, subscription, new product / services & direct to consumer innovation.
Digital Transformation built on hyperscale cloud including commercial ‘real world’ applications of advanced technologies including AI, Cloud, OTT. S/AVOD, Machine Learning, IoT & Edge, Blockchain, SaaS, AR, VR, XR, Haptics, Digital Twin, cognitive, spatial & quantum computing.
Former IBM Digital Transformation Practice Leader for TMT. IBM Global Business Services, Global Management Consulting. Former IBM Digital Leader of the Adobe Strategic Partnership. Delivered $100 Million new revenue in client engagements.
 
Former Sony Corporation America. Digital Transformation. Global Business Development & Marketing Executive. Developed a new $50 Million digital services revenue line.
Former Quintessentially, President Americas. On-demand luxury services & loyalty programs for clients incl. American Express.
Former AIM UK General Manager, London representing the Hollywood Studios. Developed & launched £120 Million media/content/mobile partnership with France Telecom, Orange.
Former Sony Pictures Entertainment International. Global Business Development & Marketing Executive.
Former Havas Dentsu Advertising. Business Development & Client Services Executive.
Deep industry understanding & applied insights: Film, TV, Streaming, Video & immersive media. Direct to consumer, OTT, SVOD, AVOD, AR, VR, XR.
Subscription & advertising models. On demand content & commerce, content acquisition, curation, search & discovery, recommendation. Market analysis, competitive value proposition, customer segmentation, key players Netflix, Hulu, Amazon Prime, Disney+, WarnerMedia, HBO Max,
Apple TV+, Tik Tok, You Tube. CBSViacom, Pluto TV, CBS Interactive, Vudu, Quibi, Peacock (NBC Universal), Plex, Amazon Fire TV, Roku, Acorn TV, Tubi, BritBox etc

Experience

  • 2019 - 2021
    Consultant McKinsey, Bain, BCG, Microsoft

    Management Consulting, Strategy, Digital Transformation & Innovation: Tech, Media, Entertainment, Private Equity.

    Management Consulting, Strategy & Digital Advisory. Transformation, Innovation & Turnaround. NYC & London Clients Technology, Top Tier Management Consulting & Private Equity firms including. Microsoft, McKinsey, Bain, BCG, EY, Capgemini, PWC, Infosys, Cognizant. M & E Transformation: Cloud, OTT, S/AVOD, Streaming, Video, Cognitive API’s, AI, Machine Learning, SaaS, IoT, Blockchain, AR, VR, 5G. New Markets & Business development: Track record of success delivering high margin deals & new revenue models. Build Partner Ecosystem: Entrepreneurial insight into competitive landscape. Applied insights. Creative solutions. Agile Design Thinking, Continuous Innovation Incubator from concept to execution. Stakeholder engagement. Growth Acceleration: Build business case, value proposition & ROI. Market sizing. Due Diligence. Competitive gap analysis. A/B Testing. Product & services development from prototype, MVP to scale. Lead Customer Innovation: Leverage cloud & disruptive tech. Accelerate customer ideation solutions & services. Cross Function Teams: Collaboration across business units & time zones with partners, engineering, data science, product management, solution architects, professional services, sales, marketing, distribution etc

  • 2016 - 2019
    IBM Global Business Services, Global Management Consulting

    Digital Transformation & Innovation Practice Leader & Partner Technology, Media, Entertainment & Telecom

    Digital Transformation Practice Leader & Associate Partner Technology, Media, Entertainment & Telecom Leader IBM & Adobe Strategic Partnership Recruited by IBM Global Management Consulting to lead C Suite digital transformation, new business & client solutions Insight: Cultural shift, direct to consumer experience. Empower frequency of user engagement, increase value transact Idea: Agile innovation. On demand content, services, UX & personalization, recurring revenue with/without advertising Impact: Delivered C Suite consulting engagements Revenue $100 Million+. Innovative wins & creative content solutions C Suite clients: Netflix, Fox, Disney, Turner, CNN, WB, HBO, Viacom, Sony, NBCU, Vice, AT&T, AMEX, LVMH, Citibank, Goldman Innovation Programs: AI, AR, VR, XR, Cloud, Machine Learning Stack, SaaS, IoT, Blockchain, Video Meta Data, Analytics New Business Driver: Identify, negotiate, guide & scale $100 Million customer deals, recurring revenue lines & use cases Think Big: Identified $48B market opportunity in creative cloud, content & services. New customer revenue $66 Million Customer Focus: Rebuilt damaged client relationship; $49 Million revenue. Delivered new CEO, CMO, CXO, CSO clients Go To Market: Bundle AI, Cloud, services, content & SaaS, Personalization, Recommendation Engine, Addressable Data Invent & Simplify: Leverage AI flywheel across content, channel, device, platform & geography. Migrate systems to cloud Partner Strategy & Revenue: Negotiate & Lead Adobe partnership. Develop new partner offerings with Salesforce & SAP Agile prototypes: Architect of new global services offering; video workflow & creative tools platform; prototype to scale Experience Design: Discovery, engagement, curation, personalized experiences, recommendation, playlists, e-commerce

  • 2021
    Cognizant

    Consulting Practice Leader, Head of Media, Entertainment & Technology

    Consulting Practice Leader, Head of Media, Entertainment & Technology Leading the Cognizant Consulting Practice for Media, Entertainment and Technology. Design and build innovation to drive client value, accelerate growth and competitive advantage for Fortune 100. Direct to Consumer innovation. Recurring Revenue - subscription, advertising, licensing, \'As A Service\'. Break through insights in creativity, content & commerce; empowering new business models, recurring revenue & strategic partnerships. Global growth acceleration, high engagement storytelling & transformative user experience at the junction of content, commerce, services and disruptive technologies. Leveraging the power of disruptive technologies and new revenue models to evolve legacy businesses into the creative economy.

Education