Industry AdvertisingDigitalMarketingMediaMusicPublic RelationsTelevisionInvestment
Sector Corporate CommunicationsMarket CommunicationsPRProduct Marketing
Preferred Job Title CCO (Chief Communications Officer)Senior Vice President
2015 - 2020
Spearheaded communications and marketing for WPP’s world-leading media group responsible for $50B in annual brand ad investment. Built GroupM’s first, connected global communications community and created tools and policies facilitating a consistent voice in more than 80 international markets. Quarterbacked a global re-branding initiative to improve marketplace positioning and the employee value proposition (GroupM alongside subsidiaries: Mindshare, MediaCom, Wavemaker, Essence & Xaxis). Strategized successful communications concerning acquisitions, mergers, new product launches and numerous leadership successions. Navigated GroupM through an ad industry-wide transparency crisis and helped make GroupM famous for progressive anti-fraud and brand safety programs. Expanded a portfolio of thought leadership publications offering insights on the digital transformation of media and evolving consumerism that drove press coverage and new business opportunities while deepening client relationships.
2013 - 2015
Clear Channel Outdoor
Established CCO’s position as a leader in the transformation of outdoor media with newsworthy demonstrations of new digital and data-enabled capabilities. Redesigned and strengthened the national marketing team with enhanced corporate communications and sales marketing talent, and established a brand publishing/content marketing capability. Integrated audience communications (advertisers, ad agencies, employees, community influencers, and industry associations) to stimulate new business, increase employee engagement and create more positive public policy environments in 40 highly regulated U.S. outdoor advertising markets. Architected a national CSR partnership with Polaris Project to combat sex trafficking.
2012 - 2012
Served as spokesperson and ambassador for Comcast in Florida after the consolidation of regional operating systems into one statewide organization. Developed PR and CSR programs targeted to diverse local communities as the company transformed from primarily B2C to offering telecom services to business customers. Represented Comcast with the Urban League, Take Stock in Children and other trusted community partners. Managed an array of crises including service outages and natural disasters. Hosted “Comcast Newsmakers,” a local public affairs TV show.
2011 - 2012
Re-engineered messaging and amplified communications for cable industry joint venture that transformed U.S. TV advertising with addressability, interactivity, and enhanced data across a singular delivery platform for Comcast, Time Warner Cable, and Cox. Helped re-brand and re-position Canoe. Developed trade marketing programs focused on brand advertisers, ad agencies, cable operators and television programmers, including content and events activations at NCTA Cable Show, ANA’s Masters of Marketing and other signature media industry conferences.
2001 - 2010
Spokesperson for $9 billion cable company as it became a world-class telecom provider; earned Cox recognition as the industry thought leader with media coverage surpassing significantly larger competitors. Oversaw product PR for rollout of internet, telephone, HDTV, DVR, and On Demand services and press strategy in launch of Cox Wireless. Helped build Cox Business from start-up to $1B business. Raised the profile of Cox Media (ad sales) and helped launch Canoe Ventures (advertising JV). Positively influenced DC policymakers with high-impact media coverage of Cox’s internet safety programs with The National Center for Missing & Exploited Children and child advocate John Walsh (America’s Most Wanted). Created messaging for Treasury/IR teams in public and private phases and delivered positive press about Cox’s privatization and asset transactions. Managed crises: Hurricane Katrina and numerous other natural disasters, copyright infringement and intellectual property litigation.
1997 - 2001
On behalf of global company specializing in hygienic conveyance technology, hit growth targets and grew revenues from customers in bakery/snack food vertical to more than $5.5 million annually. Owned and edited an expansive marketing collateral library and helped develop first digital marketing practice. Enhanced communications with integrated digital, linear and events marketing programs.
United Way of New Orleans
Helped re-position United Way of New Orleans as trusted, local, and outcomes-focused organization after a national fiscal malfeasance scandal with United Way of America. Managed $2.2 million in annual grant funding to the emergency assistance programs of agencies including American Red Cross, Salvation Army, Volunteers of America and Associated Catholic Charities. Developed messaging that supported volunteer advocacy of pro-social national, state and local legislation. Helped author a community needs assessment on homelessness that supported the establishment of a new 501(c) 3 umbrella organization, Unity for the Homeless.