About debdiamond

  • Industry Branded EntertainmentAdvertisingDigitalPodcastingTelevisionResearchRadioPublishing
  • Sector AcquisitionsAudience DevelopmentBranded EntertainmentConsumer MarketingMarket ResearchProduct DevelopmentResearchStrategy
  • Preferred Job Title Vice President
  • Companies AMC, BBCA, Food Network, FOX, IFC, Nickelodeon, Showtime, TV Land

Summary

Over the course of my career I’ve engaged key leaders in the media industry to enhance
enterprise wide marketing, content design and partnership development strategies that drive overall
success. While working for organizations including AMC Networks, Nickelodeon and The Food
Network, I have worked tirelessly to develop relationships with stakeholders to provide them with
insightful data and strategies to support the achievement of business objectives.

As a Director of Marketing, Content Strategy; Partnerships at AMC Networks, I collaborate
with cross functional teams to develop and implement analytics programs that measure engagement
and brand awareness, to inform strategic business decisions. I, continually, look for ways to build
relationships across the organization to promote the value of business intelligence and process
transformation that drive down expenses and increase revenue generation. Just one example is that I
single-handedly led a key initiative to build 40+ complex executive dashboards that provide insights
into marketing campaign performance, audience sentiment and operations core processes. My hands-
on approach and strong ability to focus on business outcomes led to the development of strategic
partnerships that generated millions in cost savings and an increasedreach across various platforms.

As a Business Strategy consultant prior to joining AMC, I directly worked with leaders at WEtv,
Showtime and AMC to transform their core business processes. I actively navigated each organization
to create strong internal processes, innovative technology solutions and data management strategies. I
was a key contributor that supported all facets of enterprise wide projects that led to an 8% ratings
increase for key programs at WEtv, net revenue increases of 6.8% for AMC and the integration of
Showtime content across streaming platforms.

The common theme in my career is that I have always leveraged my strong relationship
building and analytical skills to partner with internal stakeholders at all levels to drive continuous
business success.