About David Weier
Industry AdvertisingBranded EntertainmentDigitalEventsMediaMusicTelevision
Sector Branded ContentMusic MarketingOriginal ContentStrategic Partnerships
Preferred Job Title Branded Entertainment PartnershipsExecutive ProducerSenior Vice PresidentVice President
Seasoned music content executive known for creating alliances between artists, media partners, and brands. Relationships are key to the success of any brand. I’m seeking a dynamic forward-leaning company to bring my relationships with me to create new opportunities.
During my career I’ve helped elevate many artists into household names. Developed multiple series that showcased artists and aligned brands. Bridged on-air sponsors like Doritos, Disney, and Garnier with consumer experiential events. Created award shows and custom concert series for sponsors with major names like Maroon 5, Drake, and JAY-Z.
2003 - 2019
Oversaw all aspects of music department for Fuse Network and FM Network. The Music Department programmed music on two linear networks and VoD platforms. Our team booked all artist appearances for linear shows and digital content as well as casting for series developed with celebrities. We also worked closely with Integrated Marketing/Ad Sales brand clients to create integrations at events like Lollapalooza and NBA All-Star with artists like Kendrick Lamar, Tove-Lo, and Fitz & The Tantrums.
1990 - 2001
Managed daily relationships and music programming with record labels and artist management. Lead booker for iconic series such as Behind the Music, VH-1 Storytellers, and award shows VH-1 Fashion Awards and Divas. Created VH-1 digital studios leading to digital exclusive streaming formats and live performances by marquee artists like Bjork, Coldplay, and Train foreshadowing streaming music services like YouTube and Apple Music.
Michigan State University