Industry Branded EntertainmentComedyDigitalFilmMarketingMediaPodcastingTelevision
Sector Original Content
Preferred Job Title CCO (Chief Content Officer)Executive ProducerExecutive Vice PresidentHead of Original ProgrammingHead of VideoSenior Vice President
Award-winning digital media and television executive with 15+ years of success in programming, producing, developing, selling, and marketing creative IP. With a unique focus on Gen Z and millennial demographics, and a proven track record of selling in a competitive content marketplace with a direct impact on company revenue. Melissa has spent 15 + years working on digital content strategy and execution and translating that into traditional media outlets.
Excels at executing content strategies, formulating business plans, increasing ROI, and architecting content programming and marketing strategies. Proficient in negotiating talent deals, content acquisition, and distribution planning. Experienced working with Fortune 500 clients to fulfill major campaign goals, interfacing with multinational media companies to source and execute key strategic partnerships. Experienced senior level management and experience overseeing and managing teams. Successful linear television selling experience, including packaging with an extensive talent roster. Recently completed LMU’s competitive Executive MBA program. Experienced public speaker and presenter on content creation for both linear and digital platforms.
Executive Producer: Final Space (TBS), I Ship It (The CW), Don’t Look Deeper (Jeffrey Katzenberg’s Quibi), and Dr. Havoc’s Diary (TruTv).