- Brand Evangelism: I have spent a large portion of my career as a manager and talent that excels in creating, building, selling and marketing some of today’s biggest media and commercial product brands.
- Training and Mentoring: As a manger, talent coach, consultant and 2x published self-help author, I have dedicated my life to the betterment of others. Helping people reach their potential energizes me!
- Presentation Skills: As a director of programming and an on air talent and influencer, I have presented sales concepts and promotions from small conference rooms to huge concert venues. Clients, co-workers and consumers find my energy infectious and my style inclusive.
- Revenue Growth: I am obsessed with moving the needle and I tirelessly look for opportunities to improve the bottom line. From traditional to non-traditional marketing concepts, I want to win and win bigger!
Industry AdvertisingMediaMarketingNon-ProfitPodcastingPublic RelationsRadio
Sector Audience DevelopmentAudioOperationsPRStrategyTalent Development
Preferred Job Title Brand ManagerCCO (Chief Content Officer)CMO (Chief Marketing Officer)ConsultantDirector Of Media
Talented business leader with exceptional experience launching and developing brands and concepts to create new revenue opportunities and boost market share. Background in radio, podcasting, app, digital and marketing management, directing cross-functional teams of up to 60 to deliver revenue results and boost brand awareness in highly competitive industry. Passionate collaborator and idea generator who partners with clients, teams and stakeholders to create winning marketing and advertising campaigns. Relationship building expert and brand storyteller with strong ties within the media industry.
2017 - 2021
Provided strategic planning and implementation across 3 audio brands and digital assets with direct oversight of team of 28. Measured weekly, monthly, quarterly, and annual ratings. Conducted performance reviews with top talent, supporting individuals with coaching and mentoring. Ideated and launched brands, spearheading marketing, advertising, social media, and events for stations and clients. Drove fundraising efforts for local charities. • Delivered station’s highest rating in 10 years by rebranding and refocusing station based on target market, even during COVID-19 pandemic when radio listenership was down. • Generated more than $200,000 in nontraditional revenue through hosting and promoting annual adult prom events and with first-ever tiny house giveaway in radio history. • Elevated station from #18 to #2 in target demographic throughout tenure by resetting station around listener lifestyles. • Raised $75,000 in 2 days by orchestrating radiothon across all Houston brands to support Barbara Bush Houston Literacy foundation. • Secured more than $60,000 for Kids’ Meals Houston following 2021 winter storm that caused organization to lose all supplies with creation of radio marketing campaign.
2012 - 2016
Provided direction for 5-station cluster and digital assets before promotion to oversee adult contemporary programming in Austin and San Antonio. Managed team of 50 across 5 stations in marketing, digital, promotion, on-air talent, and video development. Supported clients in creating marketing and advertising programming, often assuming mantle of brand voice. Conducted market analysis to identify areas of improvement as member of iHeart Radio Deep Dive team. • Grew ratings 26% in first year by spearheading groundbreaking promotional and marketing concepts across 5 brands for first time ever. • Secured more than 125,000 new Facebook followers after revamping regional digital program; country station had 1M+ followers, more than any other country station in US. • Provided new revenue streams via launch of 3 new brands, including Spanish-language station. • Grew revenue for clients as manager and celebrity endorser for Taco Cabana, SeaWorld, Navy Federal Credit Union, Subaru, 9 Round, Tiff’s Treats, and more through creative writing and effective audio, video, and digital marketing content.
2005 - 2011
Directed team of 60–70 across Greenville market, developing and driving strategies to remain competitive. Coordinated community outreach, including emceeing and chairing events. Oversaw all aspects of operations. • Increased company market share 29% in first 18 months through rethinking and reshaping radio station, coaching staff to focus on delivering value to target market. • Cut company operating budget $500,000 during Great Recession through restructuring, eliminating redundancies, and proactively negotiating contracts. • Earned prestigious #1 Club Award multiple times across various stations for leading market in ratings for entire year. • Grew revenue for clients as manager and celebrity endorser for 9 Round, Toyota, Greenville Hospital system, and more through creative writing and effective audio, video, and digital marketing content. • Raised more than $1M in less than 4 years by leading fundraising efforts for Children’s Miracle Network / Greenville Hospital System.
Angelo State University