About Cbramblett

Accomplished media executive with background in integrated marketing, programming and operations. Extensive experience in branded content integration, partnerships and promotion. Known as a passionate and dedicated partner who works collaboratively across multiple departments to develop and execute innovative creative solutions and effective content strategies. KEY ACCOMPLISHMENTS Content Strategy:
  • Drove execution of franchise management strategy across programming, research, marketing, digital, production, talent and press contributing to:
    • 9 of the top 10 unscripted shows for M25-54 in 2016 and 2017 including Gold Rush, Street Outlaws, Fast N Loud and Deadliest Catch
Branded Content & Strategic Partnerships:
  • Defined multiplatform branded content strategy, guided the development of strategic partnerships, and managed key client relationships.
    • Developed creative solutions for ~300 RFP responses a year delivering $350M tied to branded creative annually
    • Managed global execution of Shark Week across marketing, press, digital, licensing and ad sales; delivered 50+ branded content elements for 13 ad sales clients; leveraged ad sales sponsorships for reciprocal marketing; increased ad revenue YOY, exceeding $20M in 2018
  • Oversaw all aspects of sponsorships from creative ideation to on ground execution and activation while adhering to brand guidelines, budgets and timelines.
  • Clients included: GMC, Volkswagen, Subaru, Dairy Queen, SONIC, 7-Eleven, Mondelez, Dunkin Donuts, Miller Coors, PepsiCo, Universal, Disney, SONY and more
Operational Execution:
  • Created and instituted end-to-end ad sales marketing process to extend the capacity to sell and produce branded creative content supporting continuous YOY growth.
  • Managed development of persuasive multimedia materials for annual Upfront, executive presentations and pitch meetings.
  • Served as US Networks representative working closely with IT to define requirements, use cases and UI design for new global asset management system.
Leadership & Management:
  • Managed integrated content team, coaching and developing direct reports.
  • Fostered strong, collaborative relationships established on open communication and trust.
  • Led large scale projects and matrix organizations at a tactical, strategic and operational level.
  • Industry Television
  • Sector Branded Content
  • Preferred Job Title DirectorVice President
  • Companies Discovery, Inc.

Experience

  • 2015 - 2018
    Discovery, Inc. - Discovery, Science Channel & Animal Planet

    Vice President, Branded Content Strategy and Operations

    Led cross-functional planning and seamless execution of strategic initiatives to maximize the value of IP, build brand equity and generate revenue. This was a broad role reporting to the EVP, Strategy, Revenue and Operations. I worked across three key areas of the business balancing priorities and collaborating with the various teams to establish and reach mutual goals to exceed business plan. Areas of focus include: 1) Branded content and revenue generation, 2) Operational execution of business strategy, and 3) Chief of Staff to EVP and President. • Drove cross-department launch, build and sustain content promotion planning and execution for franchises and tent pole events. • Identified, created and executed multiplatform revenue-driving partnership opportunities. • Collaborated with xLOB partners to drive new business opportunities and grow revenue streams with digital distribution, affiliate partners and consumer products channels. • Liaised with international teams and managed assets to align strategy, distribution, promotion plans and develop performance metrics for global properties.

  • 2012 - 2015
    Discovery Communications, Inc. - Discovery Channel

    Director, Integrated Content

    Created and executed high-value branded content and marketing sponsorships to drive ad sales revenue and network performance across linear and digital platforms. • Transformed client advertising opportunities from traditional product placement to fully immersive experiences through in-show storyline integrations. • Conceived creative marketing concepts for custom short-form and digital elements that elevated the client’s brand in association with Discovery IP.

  • 2007 - 2011
    Discovery Communications, Inc. - Discovery Channel

    Director, Business Strategy and Operations

    Spearheaded key initiatives to facilitate cross-functional organizational execution in support of network and corporate goals. • Partnered with executive team to define strategic direction and annual goals by gathering and analyzing data, identifying themes and establishing actionable steps. • Oversaw 500+ hours in the content pipeline and managed the programming budget. • Conducted ROI analysis to provide guidance during greenlight and renewal decisions. • Developed new ad sales monetization strategies for the growing ad sales scatter market.

  • 2006 - 2007
    Discovery Communications, Inc. - TLC

    Project Manager, Program Planning

    Forecasted, planned and managed 350+ hours in the programming pipeline, aligning content investment with scheduling and marketing priorities to optimize ratings and revenue. • Guided team on key growth genres and consumer insights, ensured programming pipeline was robust, delivering ideal content mix throughout the year and on budget. • Managed Upfront planning and integrated marketing strategy, execution and distribution.

  • 2003 - 2005
    Discovery Communications, Inc. - TLC

    Manager/Senior Manager, Programming

  • 2002 - 2003
    Discovery Communications, Inc. - TLC

    Supervisor, Programming

  • 2000 - 2002
    Discovery Communications, Inc. - Discovery Channel

    Coordinator, Programming

Education