About brucem5

  • Industry AdvertisingDigitalEducationEventsMarketingMediaPublic RelationsPublishingResearch
  • Sector Ad SalesAudience DevelopmentBranded ContentBusiness DevelopmentCorporate CommunicationsCorporate ConsultingCorporate DevelopmentGrowth MarketingIntegrated MarketingMarket ResearchM&AOperationsOriginal ContentPRProduct DevelopmentProduct ManagementProduct MarketingResearchRevenueSEO (Search Engine Optimization)Social MediaStrategic PartnershipsStrategyWeb Development
  • Preferred Job Title AdvisorBoard DirectorBoard MemberBrand PartnershipsCCO (Chief Creative Officer)CDO (Chief Digital Officer)CEO (Chief Executive Officer)CMO (Chief Marketing Officer)CRO (Chief Revenue Officer)CSO (Chief Strategic Officer)CXO (Chief Experiential Officer)ConsultantDirectorExecutive Vice PresidentGeneral ManagerHead of Ad SalesManaging DirectorPresidentSenior Vice PresidentVice President
  • Companies Tabb Group, Progressive Business Media, SourceMedia, Network Advertising Initiative, Louise Blouin Media, Thomson Financial, Fairchild, Lebhar Friedman

Summary

Digital media and information services executive. Teams have generated over $1 Billion in top-line revenue over the past 20 years. Developed first profitable website in 1994, followed up with scores of additional sites, apps and other profitable revenue producing digital platforms. AdTech and MarTech fluent. Expert at using descriptive, predictive and prescriptive analytics to optimize marketing conversion performance. Player/Coach with excellent business development, marketing, data and financial analysis skill sets. Strong contact database across the Financial Services and AdTech markets. Experienced in M&A sourcing and integration, closed 15 transactions. Also possess strong international business experience with responsibilities for managing staff in offices in London, Paris, Buenos Aires, Hong Kong and Sydney.

Education