Industry AdvertisingBranded EntertainmentComedyDigitalFilmMarketingMediaPodcastingRadioTelevisionPhotographyVisual Arts
Sector Branded ContentClient RelationsDevelopmentPost Production
Preferred Job Title Branded Entertainment PartnershipsEditorHead of VideoProducerSenior Producer
I create, develop and produce original content and branded entertainment for digital networks, creative studios and in-house for brands. I leave no stone unturned and I’ve learned to sail even-keeled through any storm. I‘ve had the invaluable opportunity to work directly with C-level executives like Equinox’s Harvey Spevak and Oath’s Tim Armstrong – translate their vision into my team’s productions.
I started my career at Major League Baseball Advanced Media, promoted three times in 7 years, working on digital series, documentary films, and branded series. In 2010, I launched my own branded entertainment studio with two partners creating and producing content for clients including: Redbull, Equinox, Starwood Group and NYU. Since 2015, I‘ve been working for Verizon Media, creating, developing and delivering branded content for Ryot Studios, Huffington Post, Yahoo News and Lifestyle.
My productions include digital video series, podcast series, social video campaigns, sizzle reels, training videos, CSR, documentaries and in-store video.
Break-out projects include:
• “Celebs Have Issues,” featuring Kristen Bell in a comedy series for women’s pay equality. 40M+ views and the Facebook video of the month.
• “Yoga by Equinox,” the breakout video for Equinox’s Furthermore blog with 12M+ views made Briohny Smyth a celebrity yogi. We won The IAC Outstanding Achievement Award in Internet Advertising.
• “Baseball’s Best Moments”, an Emmy nominated series, with 50+ superstar moments in MLB history.
• Additional Awards include:
– 2017 Telly Award: Best Bites
– 2016 Cynopsis Award: Best New Digital Series: 2 Point Lead
– 2014 New York Television Festival Semi-Finalist: Life in the Doghouse
– 2012 Internet Advertising Competition (IAC) Outstanding Achievement in Internet Advertising: Yoga by Equinox
– 2008 Baseball Hall of Fame Film Festival Winner: Baseball Discovered
2018 - 2019
Verizon Media Group
Creating, developing, and delivering video and podcast content for Yahoo News OTT channel and verticals. Select Projects: • Baby Brain documentary film • Through Her Eyes with Zainab Salbi • Skullduggery Podcast with Michael Isikoff • When Presidents Lead, a thirteen-part documentary series on US presidents • Dear Men with Jason Rosario
2010 - 2018
Project Dstllry LLC
Anticipated the rise of online video content for branded marketing in 2009. Actively sought new business by responding to RFPs and pitching clients, writing budgets, and creatively negotiating fees to ensure maximum profitability. Collaborated with creative teams to brainstorm and guide vision to meet client needs. Managed productions from inception to delivery, while addressing unexpected issues and providing creative resolution. Select Projects: • ICRAVE: Short documentary of “Luci” statue from conception to installation. • Equinox: Furthermore video series with 15 million owned and original (O & O) views. • New York University (NYU): Social Responsibility of Sports conference marketing videos • Starwood Group / W Hotel World Wide: Tara Stiles W Fit campaign video series • Sweaty Buns Podcast on Apple Podcasts • CVS: Nuance Salma Hayek proprietary store brand video • Redbull: Element Team Profile reels, Corbin Harris • DeLeon Tequila: Brand videos • Parlux: JZ “Gold” and Rihanna “Rogue” campaign • Juice Generation: 20th Anniversary campaign video, Cooler Cleanse rebrand, video training program
2016 - 2017
Creatively worked with Executive Producer to develop digital content for verticals like Huffington Post, Engadget, AOL, Tech Crunch, and Makers Women. Managed post production including story development, edit schedule, color correction, audio mix, and overall quality control for delivery. Select Projects: • 2 Point Lead: Original scripted sports comedy series with 13M (O & O) views in ten months. • Celebs Have Issues: Original scripted comedy series with 40M O & O views over nine episodes. • Best Bites: Original cooking series, short-form/food category
2010 - 2011
2009 - 2010
2003 - 2010
MLB Advanced Media
Story produced and edited various award-winning digital series, long form documentary films, and numerous MLB branded content projects. Select Projects: • Baseball’s Best digital video series • Baseball Discovered documentary film • Tony Gwynn, Road to Cooperstown digital video feature • Harold Reynolds Breakdown digital video segments
Temple University, Philadelphia, Pennsylvania