Industry Branded EntertainmentDigitalMarketingMediaNon-ProfitPodcastingPublishingTelevision
Sector Branded ContentBranded EntertainmentBusiness. AffairsBusiness DevelopmentConsumer MarketingCorporate CommunicationsDistributionIntegrated MarketingMarket CommunicationsOperationsOriginal ContentProduct DevelopmentProduct ManagementProduct MarketingRevenueSEO (Search Engine Optimization)Social ImpactSocial MediaStrategic PartnershipsStrategy
Preferred Job Title DirectorDirector Of MediaEditor in ChiefEntrepreneurExecutive ProducerProduction ManagementProduction OperaionsSupervising ProducerVice President
Book publisher, content strategist, and digital director with extensive leadership experience working at major media brands in music entertainment and broadcast television. Founder of two book publishing presses leading business development, finance, operations, acquisition and catalog development, editorial, marketing, distribution, and product sales. Deeply committed to building and leading teams and developing organizational culture and successful strategies for company growth.
Lit Riot Press, LLC and Garn Press, LLC
● Founder & Editor-in-Chief of two independent publishing presses, managing business development and strategy, finance and accounting, catalog and book development, and marketing and sales of over 200 print and digital books and commercial products. ● Direct title acquisitions, author development, manuscript development and editing, and setting the long-term editorial strategy. ● Negotiate book contracts, retail and wholesale distribution agreements, copyrights, subsidiary rights, legal releases, product licensing, and sales agreements. ● Direct and manage production, planning, budgeting, scheduling, resource allocation, monitoring and control of books and projects at two presses. Delivered manuscripts to book markets in 12 months, 50% less time than the industry average. ● Direct worldwide book distribution with market reach to over 39,000 retailers (Amazon, Barnes & Noble, Books-A-Million, Waterstones, Indigo, Powell’s), small bookstore chains, indie bookstores, online stores, e-book retailers, libraries, universities, and book distribution centers. ● Direct marketing, promotion, advertising, and publicity campaigns for two independent publishing presses, books, and authors. Sales exceeded 20,000 book units during start-up. ● Produce and publish marketing, sales, news, and editorial content for print, two independent websites, and associated social media accounts. ● Cultivate partnerships and facilitate collaboration, creativity, and accountability among a diverse group of over 80 authors and writers. ● Earned over 20 publishing industry awards. Notable awards include George Orwell Award, E-Lit Award, USA Best Book Awards, National Indie Excellence Award, Gelett Burgess Award.
2006 - 2011
VH1 (ViacomCBS Inc.)
● Oversaw growth strategy for show websites on VH1.com, visits, page views, and engagement representing 35% of all traffic to Vh1.com, 1.3M visits and 2.8M page views per month. ● Produced VH1 series, episodes, specials, tentpole events, and sponsored content including galleries, games, polls, and sweepstakes. ● Directed staff of five digital producers to initiate and execute time-bound projects with cross-functional teams at VH1 Digital and VH1 Channel while meeting tight production deadlines for shows airing on VH1. ● Produced and managed programming and editorial schedules and cross-site promotion plans for series; wrote VH1 on-air messaging (promos, bumps, credits squeezes) for convergent digital content. ● Developed, produced, and launched the first VH1.com Blog (Celebreality). Developed and produced original content averaging 100K page views per week. ● Produced websites for major VH1 broadcast tentpole events yielding an average of $500K in total ad revenue per event. Notable events included VH1 Rock Honors and VH1 Hip Hop Honors. ● Produced major tentpole websites for MTV Networks and VH1 Public Affairs including VH1 Rock Autism, Global Fund to Fight AIDS, and The Concert for Diana. ● Produced and relaunched rebranded VH1Classic.com website from concept definition to launch. Monthly visitors increased from 20K to 200K; monthly page views increased from 39K to 388K.
2003 - 2005
MTV & MTV (ViacomCBS Inc.)
● Produced programmed digital video content, photo galleries and editorial content for MTV series, episodes, specials, tent-pole events, music franchises, games, and ad-sponsored sweepstakes to engage a young, diverse and global MTV audience. ● Developed, managed, and produced strategic initiatives to promote content across all MTV.com platforms, build brand visibility, user engagement, and traffic averaging 6.15M visits and 13M page views per month. ● Co-produced the first independent website for MTV2 to coincide with channel re-brand. ● Co-produced all series and episodes, specials, and tent-pole events for MTV2.com. ● Increased operational efficiency by developing and managing programming calendars and asset tracking inventory for programmed promotions on MTV.com and MTV2.com.
2000 - 2002
Knitting Factory Entertainment
● Oversaw digital growth strategy for Knitting Factory Entertainment websites, record label websites, and festival websites, doubled traffic averaging 60K monthly visits and 180K page views per month. ● Managed venue ticket sales system, company intranet, record labels and merch store, and order fulfillment of record label and club merchandise sales. ● Produced pioneering live webcasting and live music streams from Knitting Factory Clubs. ● Directed marketing campaigns, membership drive programs, and produced and managed newsletters for clubs and record labels.
New York University Wagner Graduate School of Public Service
After 15 years working in Music, Broadcast Television and Digital Media, I attended graduate school at NYU Wagner School of Public Service, where I earned a Masters of Public Administration (MPA) in Public & Nonprofit Management & Policy. Focus areas of study and research included Strategy & Organizations, Human Resources & Organizational Behavior, and Organizational Performance Management. This specialization in Management and Leadership gave me the practical knowledge and applied skills necessary to effectively lead and manage organizations from nonprofits and public agencies to global institutions and private corporations with a social mission. From strategically positioning an organization through to managing its day-to-day footprint, NYU-Wagner provided a unique blend of both management and leadership skills.