About bellgabriel

Over 15 years experience writing, editing, and managing for digital media publications and blue-chip brands. Fully versed in short and long-form hard news, politics, entertainment, lifestyle, society, and culture editorial as well as branded content, branding, copywriting, marketing campaigns, advertising, and e-commerce copy. Documented history of improving production workflows, attention to detail, generating engaging, must-share content, training junior writers, managing newsrooms, and improving traffic or CTRs anywhere from 75 to over 200% using CMS, analytics, and SEO best practices. Generous collaborator with marketing, product, legal, and creative departments. Satisfied freelance clients include Playboy, New York Magazine (The Cut), Dow Jones, DETAILS, Domino, Fast Company, Elysium, Pepsi, and The Gates Foundation and many more.

  • Sector Branded ContentCreative ServicesOriginal Content
  • Preferred Job Title AuthorEditorWriterCopywriterHead of Original Programming

Experience

  • 2019 - 2019
    Surface Magazine

    Commercial Editor

    Ideated, developed, pitched, edited, and often wrote the majority of both print and digital branded content appearing in the acclaimed art, architecture, design, and culture title. Contributed purely editorial writing and editing to both the online and quarterly print editions. +Exceeded quality and engagement goals for clients including Balenciaga, Grand Seiko, COS, The Cosmopolitan Las Vegas, The Rockwell Group, and more +Increased daily digital publishing volume, quality, and SEO/keyword intelligence thus boosting traffic +Supervised and educated interns, junior writers, and freelancers +Created new affiliate shopping content, strategic positions, and pitch deck, increasing revenue

  • 2017 - 2018
    Salon.com

    Culture Editor

    Assigned and edited the bulk of breaking culture, entertainment, society, or media-focused content at the progressive online publication. Produced—through editing or writing—at least10 traffic-grabbing, thought-provoking stories ranging from 300 to 1,000 words a day and long-form articles for the weekend edition. +Onboarded and managed up to 10 junior writers as well as a cadre of freelancers +Introduced keyword, SEO, metadata, and CMS production intelligence upping site traffic by 75% +Improved scheduling and production management, increasing culture vertical publishing rate by 150% +Oversaw new traffic-increasing initiatives including partner content, arbitrage, and evergreen content

  • 2015 - 2017
    NYLON

    Senior News Editor

    Wrote, assigned, conceived, and edited, both short- and long-form stories covering breaking news and commentary. Instrumental to a successful effort to boost both publishing frequency and traffic—one that helped turn the flagging print title into a digital-first success.
 +Produced and/or oversaw the creation of up to 10 stories per day, helping to up traffic by over 125% +Helped expand the site’s hard-news, culture, and society coverage, providing new avenues for growth +Managed junior staffers, training them on writing, CMS use, SEO, and other traffic-collecting methods +Advised Editorial Director on story choice, direction, strategy, and tone.

  • 2014 - 2015
    Vocativ

    Homepage Editor

    Worked hand-in-hand with the managing editor to transform the niche publication into a breaking-news machine by the providing SEO, production, and publishing intelligence. Oversaw a core group of junior writers creating at least 10 stories on hard news, tech, culture, and entertainment a day. Wrote my own posts constantly. +Revised production system, helping to up publishing volume from around 8 stories a day to 22 +Directed changes in SEO, keyword usage, and weekend publishing, spurring traffic to rise over 200% +Helped oversee and edit a rotating staff of over 10 junior contributors, producing over 10 stories a day +Assisted or lead staff-wide approaches to breaking news — Charlie Hebdo, Ferguson, ISIS, and more

  • 2011 - 2014
    Refinery29

    Staff Writer

    Returning after a period of freelancing, I wrote, conceived, pitched, and edited the majority of branded content on the site, completely revising our partnership process with editorial intelligence, thus helping to make our sponsored program an industry model. Created traffic-leading non-sponsored editorial content as well.
 +Managed editorial execution of seven-figure campaigns for Target, Revlon, Stoli, Ray-Ban, and more +Collaborated with sales to create RFPs, pitch decks, and campaign concepts, landing top-tier clients +Wrote over 1,200 completely editorial posts, collecting high traffic and engagement along the way +Contributed a diverse array of campaign copy including long-form, social, newsletters, and UX

  • 2007 - 2009
    Refinery29

    Head Writer and Editor

    R29’s first blog editor and second full-time employee. Learned CMS and digital publishing on the fly while assigning, editing, or writing the majority of daily content and managing a junior writing staff. Integral to the development development of the tone, scope, and voice of what would become a $400 million brand. +Taught rough recruits how to write and produce, creating future editors out of interns +Learned CMS in weeks, becoming company authority and forcing changes in our backend +Educated myself in SEO, keywords, and analytics, helping grow traffic from near zero to competitive +Developed and enforced a daily posting schedule, upping frequency tenfold

  • 2005 - 2005
    CITY Magazine

    Managing Editor

    First job in publishing. Moved up quickly from editorial assistant to managing editor of the small, ASME-winning staff. Conceived, assigned, edited, and wrote both small pieces and features for the late luxury-lifestyle title. Coordinated copy editing and proofing process for the whole publication. In charge of front-of-book section. +Managed experienced freelancers and educated junior writers +Line and top edited well features and front-of-book pieces +Wrote, edited, and managed creation of sponsored inserts and market edited shopping sections +Learned copy editing, fact checking, AP style, and magazine production while leading efforts in them

Education