About barrettlester

As a head of video production, I have led the creation of multimedia content at in-house agencies for Fortune 100 companies and top brands in the greater New York City area, including Citi, Gartner, KPMG, MetLife, Morgan Stanley and PepsiCo. At KPMG, I built and ran an award-winning digital content studio from the ground up, including a new creative team and a TV studio in New York City. At Gartner, I established video brand guidelines that enhanced the look for all original content shot for marketing campaigns. I am also a champion of authentic visual storytelling, promoting the use of original b-roll over stock footage. I excel at growing senior client relationships, and I’d love the opportunity to add value to your business. Can we meet to explore how I could take your video and multimedia production to the next level? Best regards, -Barrett Barrett Lester 203-722-1025 (mobile) brlester@me.com
  • Industry DigitalMarketingMediaTelevisionJournalism
  • Sector Branded ContentConsumer MarketingCorporate CommunicationsCreative ServicesOriginal ContentPost ProductionSocial Media
  • Preferred Job Title Executive ProducerHead of Video Production
  • Companies Citi, Comcast, Gartner, KPMG, MetLife, Morgan Stanley, PepsiCo

Summary

Experience

  • 2018 - 2020
    Gartner

    Director, Multimedia Production

    Inspired award-winning multimedia production department to create dynamic, compelling and actionable digital content for Marketing, Sales and Communications. Led strategic storytelling through cinematic video production, vivid animation and audio podcasts for gartner.com, social media, email, client-facing conferences and internal company meetings. Leveraged strong client relationship skills. Ensured alignment with brand standards and execution against KPI’s. Oversaw staff of fourteen, including producers, videographers, editors, designers and animators. Scaled with freelance resources and outside agencies. Managed department budget. • Drove creative solutions that consistently topped client satisfaction survey scores • Established video brand guidelines for Gartner’s global use • Strategically reframed department’s expertise as a key storytelling resource for Marketing • Rebuilt motion graphics team to best align creative output • Launched initiative to capture b-roll around the world to better visualize Gartner’s people • Orchestrated visual design for successful Gartner LinkedIn Live launch • Led location video production at Gartner IT Symposium/Xpo in Barcelona, Spain • Directed creation of all video assets for Gartner Investor Day

  • 2014 - 2017
    KPMG

    Executive Producer, KPMG Studios

    Launched and led award-winning video production department in Corporate Communications. Oversaw editorial and operations for the KPMG Video Network and streaming portal. Executive produced branded video campaigns promoting thought leadership and corporate responsibility programs for kpmg.com and social media. Managed creative staff of ten, including producers and writers. Selected freelance resources and outside agencies. Collaborated with leadership to ensure editorial alignment with firm’s strategies. Oversaw client pipeline. Owned budget. • Designed staffing structure and hired creative team to generate best-in-class content • Oversaw construction and opening of broadcast-quality television studio in New York City • Established trusted media coaching partnerships with C-suite executives • Produced live studio webcasts featuring firm’s leadership for 30,000 employees • Engaged employees with videos on firm’s extraordinary people and grew viewership by 50% • Created and oversaw editorial for weekly internal newscast covering firm’s top stories • Led video production for KPMG at the World Economic Forum in Davos, Switzerland

  • 2014 - 2014
    PepsiCo

    Manager of Video Production

    Provided strategic and creative leadership for the production of video content created by Media Services. • Produced engaging videos for corporate identity, marketing and public relations • Ran television studio and directed live shots to national cable news networks • Led internal resources and external production partners • Managed key client relationships

  • 2009 - 2014
    MetLife

    Executive Producer

    Managed multimedia production center and TV studio in Global Brand and Marketing. Partnered with senior executives to develop strategic solutions for high-profile content in Product Marketing, Communications and HR. Directed creative work of production team. Wrote scripts. Managed internal resources and outside agencies. Liaised with account managers. Distributed content via web, intranet, satellite and conferences. • Launched television studio and built high-producing team in Creative Services • Provided on-camera coaching for CEO and senior executives • Set editorial direction and produced customer stories featured on metlife.com • Produced video profiles of top sales performers and opening videos for large conferences • Directed live multi-camera broadcasts, employee webcasts and training podcasts • Produced location video shoots throughout the United States, and in Chile and India

  • 2005 - 2009
    Citigroup

    Senior Vice President and Senior Producer

    Managed production for digital media team in Corporate Affairs at Citi Markets & Banking. Produced strategic business communications content for senior leaders through internal and external media. Supervised videographers, editors, animators and web encoders. • Ran UK production unit and managed team in London on temporary assignment (2007) • Produced global projects and led video crews in Hong Kong, Madrid, Prague and Warsaw • Drove initiative to launch digital signage/internal TV channel and led content production

  • 2004 - 2009
    Morgan Stanley

    Video Production Manager

    Managed team of producers, videographers, editors and animators to create content for Marketing, HR, and Communications. Drove creative direction and produced programming and live meeting coverage. Directed content distribution for internal broadcast and Web. Managed capital and operating budgets. • Orchestrated the consolidation of streaming media and video production teams

  • 2003 - 2004
    New Hampshire Public Television

    Broadcast TV Producer and News Reporter

    Produced, wrote and hosted news stories and feature segments for nightly newsmagazine. • Reports included New Hampshire presidential primary and National Guard deployments to Iraq

Education