About Beth Melillo
Industry AdvertisingBranded EntertainmentDigitalEducationFilmITMarketingMediaPublic RelationsTelevision
Sector Branded Entertainment
Preferred Job Title Producer
Beth is a producer who works with the most powerful personalities in pop culture including Madonna, Beyoncé, JAY-Z, *NSYNC, Rachel Zoe, Betsey Johnson, Jason Wu’, Donatella Versace, and Presidents Bill Clinton and Barack Obama. She produces branded entertainment on all platforms, long form and short form television and digital series, feature films, and mobile apps. Beth has worked for the Chief Content Officer of MSE, celebrity photographer Patrick McMullan, fashion designer Rebecca Minkoff, VH1, MTV, NBC and FOX News. She never stops making sure the impossible is accomplished for these employers and for the brand content she has produced including TRESemme’, American Express, Jeep, The Radio City Rockettes and Lionsgate. Everyone who hires Beth gets a tireless advocate dedicated to keeping every stakeholder and client satisfied.
2011 - 2019
For the last 8 years I have worked for David Lang, Chief Content Officer of MSE with his team. I produce at NY Fashion Week for their brand partnership with TRESemme’, creating content for tv, digital, social and print. • Content has aired on E! News, NBC, E! Online, social and TRESemme’s Youtube channel with “TRESemme’ Style Setters” web series. • Main point of contact with IMG to credential all access filming at NYFW. • Talent has included: Louise Roe, Nikki Reid, Shenae Grimes, TRESemme’ Celeb stylists, influencers, models and E! News, Zanna Roberts Rassi. • Obtain all access for tv crew to film backstage at NY fashion week with the designers and their PR teams that have including Rebecca Minkoff, Jason Wu’, Rachel Zoe, Jenny Packham, Vivienne Tam, Marissa Webb, Alice & Olivia, and Prabal. • Events have included: NY Fashion Week in September and February each year, Miami Swim Fashion Week and Coachella. Hair Scale Social Media Project • Produced weekly branded content for Unilever hair product lines TRESemme’, Dove, Suave and Nexus. Booked and directed glam and makeup teams. Content aired on digital, social and print platforms. Special Projects: • American Express – Produced a graphics heavy Black Friday commercial. • Tabasco – Produced user generated, football tailgating promotional videos for this digital contest. • Farmer’s Insurance - produced a new sizzle reel to promote multi-generational appeal.
2018 - 2018
REBECCA MINKOFF, NYC Fashion Designer Rebecca Minkoff debuted her Fall 2018 collection by partnering with diverse women making a difference in a video series called, “I am Many.” • Reported directly to Rebecca working with her PR and marketing teams on creative strategy with talent and branded partnerships such as Essie, Dry Bar, and Stila.
2012 - 2019
The Official State Parks Mobile app Network launched digital campaigns and branded content. • Generated 7-figure annual revenues by creating branded campaigns in 38 state tourism bureaus. • Developed and launched the “Pocket Ranger Video Outdoor Channel.” Casted and produced influencers around the globe to create branded content. • Brands included: Land Rover, Post Grape-Nuts fit, Best Western, Jeep, All State, Subway, Cabela’s, Days Inn, Chevy, Sports Authority and Duracell. • Agencies included: MediaVest, UM, StarCom, Carat, and AKQA.
2007 - 2019
Beth M Productions
• MTV Networks - Producer on “Obama’s Race to the Top Commencement Challenge” a TV/web competition to find the public high school that best prepares its students for college. • Jones New York - Producer of the Rachel Roy documentary “The Week Before Fashion Week” on Vogue.com. • Valentino - Produced the international resort sales video for the Global Director of Sales. • National Geographic - Talent Booker and Segment Producer on “The 80’s: The Decade that Made US.” • A&E – Development & researched a six-part Tupac series. • History Channel - Talent Booker on “America: The Story of Us.” • Fox News - Produced, developed & casted web series, “My American Story.” • NBC - Producer “It’s a Fashion Show with Patrick McMullan.” Inside look at NY fashion week events with celebrity photographer that aired on NBC TV, NBC.com and NY Taxi TV. • Sundance Channel – Producer of “SunCovered” branded segments for Maybelline at NY fashion week, hosted by Patrick McMullan. • Cablevision/Metro Channel – Producer of “Full Frontal Fashion” and “Party Flash” hosted by Patrick McMullan. • Stetson Hats - Produced educational YouTube videos for the Stetson’s president.
2007 - 2011
• Created and produced a monthly series, “Rollin” showcasing music industry pros behind the scenes. • Produced weekly Radio City Rockettes web series in a brand partnership with AOL.
2004 - 2006
I was hired away from VH1 after producing & developing “Driven: Jay-Z” to lead the production and development departments for Damon Dash’s film and tv company. Created original content for lifestyle, music, fashion, movies and sports. Artists included Kanye West, fashion designer Rachel Roy and brand partnerships with ProKeds and Lionsgate. • Developed & produced our artist documentary series for BET. • Producer for “State Property 2” movie for Lionsgate, featuring Mariah Carey, Roselyn Sanchez to boxing champion Floyd Mayweather and more. • Produced artist documentary with Marc Levin and team.