About Audrey Gruber
Industry Branded EntertainmentComedyDigitalEventsFilmMarketingMediaMusicNon-ProfitPublic RelationsTelevision
Sector Branded ContentBranded EntertainmentCorporate CommunicationsCorporate ConsultingDevelopmentOriginal ContentPost ProductionSeries DevelopmentStrategic PartnershipsStrategyTalent Development
Preferred Job Title Brand PartnershipsCCO (Chief Communications Officer)ConsultantExecutive ProducerHead of Original ProgrammingHead of ProductionHead of VideoManaging DirectorProducerSenior ProducerShowrunnerVice President
I specialize in building production units and infrastructure from the ground up for CBS, Spectrum, and Fuse. I’ve worked as the head of production and as an executive producer for legendary television leaders including Rick Kaplan, David Doss, Jon Klein and Michael Bair. And I’ve worked with some of the most talented staffs at CBS, ABC 20/20, Anderson Cooper 360, and The Daily Mail.
At Charter Communications, I created and produced hyperlocal programming for 30 Spectrum Networks in news, arts and culture, investigative documentaries and live events. I built an in-house production studio. We increased ratings by 50% – earned 5 Emmys and 9 recent Emmy nominations – and reinvigorated the brand.
I won Peabody and DuPont awards for live event programming for ABC in a conversation with kids about 9/11. I produced live finales for Mark Burnett’s “The Apprentice.” And I’ve won the Cine Golden Eagle, Genesis and Ten Emmy Awards for writing and producing at 20/20 and with Anderson Cooper. While at Al Jazeera America I both produced the highest rated programming on Al Jazeera America and my investigation on Backpage.com helped lead to shutting down the site and a change in legislation.
I’ve been fortunate to work with top talent throughout my career including Barbara Walters, Harry Smith, Alexa Chung, Zuri Hall, and more.
I have vast experience seamlessly integrating brands into programming including six-figure deals with Nordstrom and the Tony’s Broadway League for live, red-carpet coverage; branded medical coverage with Bayer and Unilever; and music integrations with Trident, Vitamin Water and Beats.
I believe the best managers lead by example as part of the team. I maintain ongoing dialogue and build partnerships with my entire staff to drive innovative programming that matters and busts through audience and revenue projections.
513 Bowie LLC
Hired by executives at Comcast internal communications, LXTV, NBC and others to create and execute production management plans, media training, department restructures, talent development, and executive produce programming including large live events, game shows, interview and documentary shows.
2016 - 2019
SPECTRUM NETWORKS AT CHARTER COMMUNICATIONS
Recruited by EVP to lead strategic programming and build high -performance management and production teams. Leveraged assets from across the company and helped revitalize 20 hyperlocal stations across the country and launched 12 additional stations. • Created and launched original programming division with award winning weekly arts and culture show, monthly newsmagazine, hyperlocal investigative documentaries and live town halls. • Increased ratings 23% to 55% in markets in first year increasing consumer social engagement 18%- 46%. • Created 3 national vertical content units for daily distribution (medical, consumer, business/ explainers) cutting overall station costs by 10% . • Managed $4 million budget and hired and managed content staff of over 40 fulltime persons. • Partnered with research to develop and use audience research tools to sharpen the position of programming to be more community and context driven to enhance viewer experience. • Created 6 figure sponsorship opportunities for live events with Nordstrom and the Broadway League for live ie the Tony Awards red carpet coverage. AWARDS: 5 Emmy Awards and 12 Emmy nominations
2015 - 2016
Recruited by CEO of Daily Mail North America to build a digital team to drive views and revenue on the O&O. • Created overall video strategy including live streaming, original video production plan across all verticals from news to tech to entertainment to health and lifestyle. • Increased video productivity and views 50%. • Led 20 person US digital team. • Aggregated and curated 300+ videos a day for the world’s largest English language website. • Developed and executed four daily sponsored Facebook live programs.
Al Jazeera America
Hired by the SVP of Programming to produce newsworthy investigative specials. The specials led to the highest rated programming on AJAM and led to both congressional hearings and legislative changes.
2012 - 2014
FUSE, MADISON SQUARE GARDEN COMPANY
Hired by President of MSG to create and launch daily music news show 12 weeks before launch. Hired celebrity talent, and 50 -person staff. Implemented a digital and social strategy and created long form programming. • Increased ratings over 30% in 12 months. • Managed $14 million budget. • Increased audience reach and engagement by 45% in less than a year. • Generated millions in venue with branded content with companies including Vitamin Water, Mars and Trident. • Executive produced daily music news program, weekly interview program, one hour specials and daily news hits.
2008 - 2012
Conceived, managed and launched three specialized units – Consumer/Investigative, Medical and Business • Created and managed a third of daily broadcast content. • Conceptualized, proposed and directed multiplatform integrated marketing on national news show, seamlessly generating over 500 million dollars in revenue with companies like Bayer, Unilever and others. • Conceived and managed units’ digital content and strategy. • Integrated content across company platforms including CBS Radio and CBS affiliates. AWARDS: 3 Emmy Nominations
2005 - 2008
Recruited by President of CNN to produce and develop award winning investigative content. Roles included program development, Paula Zahn Show, Anderson Cooper 360 and I-Report Special. AWARDS: Emmy Award, Peabody Award
2004 - 2005
NBC, MARK BURNETT PRODUCTIONS
Produced live finales with Donald Trump.
1999 - 2004
Produced investigative and consumer reports for Barbara Walters, Lynn Sherr, Jamie Floyd, and Arnold Diaz. AWARDS: Dupont Award, Emmy nomination, US International Film and Video Festival, Loeb Award Finalist, Genesis Award