About ASmith80

  • Industry Branded EntertainmentDigitalFilmMediaTelevision
  • Sector DevelopmentOriginal ContentFilm Production
  • Preferred Job Title Director Of MediaExecutive ProducerHead of Original ProgrammingHead of ProductionHead of VideoHead of Video ProductionShowrunner
  • Companies National Football League


Creative Development / Producing / Directing / Showrunning

A graduate of the University of Southern California’s School of Cinema-Television, FredAnthony Smith is an Emmy Award-winning producer and director.  He has also won an NAACP Image Award for his work on the TV One series, “Unsung”, as well as a Webby Award for directing and producing the short documentary, “The L.A. Marathon” on Philadelphia Eagles wide receiver DeSean Jackson’s relationship with the late, great Nipsey Hussle.

As a producer and director for the NFL Media’s Original Content division, FredAnthony has produced and directed features for the NFL Draft, the NFL Combine, the Democratic National Convention, multiple Super Bowls, as well as NFL Network’s Sunday pre-game show “NFL Game Day Morning”.

Following the shooting of Alton Sterling by Baton Rouge police in the summer of 2016, and the subsequent shootings of Baton Rouge law enforcement officers, he produced and directed the feature “Mourning in America”, where Baton Rouge native and NFL legend, Warrick Dunn, brought together the families of Alton Sterling and Baton Rouge police officer Matthew Gerald for a New Orleans Saints game.

Additional long-form and documentary projects FredAnthony has directed and/or produced for the NFL include “A Tale of Two Cities”, which looked at the rivalry between the Dallas Cowboys and San Francisco 49ers over 30 years, set against the larger cultural context of conservative Texas and liberal California; “Jim Brown: A Football Life”, which told the story of the football legend’s impact both on and off the field; “Falcons ‘91”, which examined how Deion Sanders and the Falcons of the 90’s brought hip-hop and swagger to the NFL; and “Breaking Ground”, an exploration of Historically Black Colleges and the NFL, narrated by the late Chadwick Boseman.

As lead producer for NFL Network’s Super Bowl 50 content, FredAnthony oversaw the producing of over 50 pieces of content for the celebration.  He also produced and directed NFL Network’s Super Bowl 50 open starring Kiefer Sutherland.

Additional Super Bowl work includes NFL Media’s Super Bowl LIII open, “This Is Atlanta”, featuring Atlanta icons Jermaine Dupri, Lil Jon, Andrew Young, John Lewis, Big Boi, among others.

As part of the NFL’s 100th anniversary celebration in 2019, FredAnthony served as lead producer overseeing NFL Media’s original content production for “NFL 100”, which included “NFL 100 Generations”, a series that brought together current players and the legends they grew up idolizing for film sessions; and “NFL 100 Roundtables”, a series where some of the greatest to ever play sat down and talked shop about the game they love.  FredAnthony concluded the 100th season by directing and producing the documentary, “Fritz Pollard: A Forgotten Man”, a look at NFL pioneer Fritz Pollard, who in the 1920s became the first Black head coach in NFL history.

This past year, in the wake of the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, FredAnthony produced and directed, “Reality vs Perception”, a visual poem written by Seattle Seahawks wide receiver Tyler Lockett on what it is to be Black in America in 2020.  Additionally, as the lead producer for NFL Media’s “Inspire Change” original content, he led the creative on “Say Their Stories”, a series of features highlighting the lives of victims of social injustice, as told by NFL players.

Other highlights from the 2020 season, include producing a kick-off piece featuring Alicia Keys performing “Lift Every Voice and Sing”, the playoff series “Making of a Masterpiece”, which featured legendary musicians Ozzy Osbourne, Gwen Stefani, will.i.am, and others drawing the parallels between athletes and musicians striving for greatness, as well as a short documentary on the Black quarterback, and the role they play in the narrative of race in America in 2021 which featured Patrick Mahomes, Lamar Jackson, Michael Vick, Anthony Anderson, John Legend, and Jemele Hill, among others.