At its essence, marketing is about creating human connections. It is about people and stories. There is no better way to make those deep emotional connections and move people to action than by authentically tapping into their passions -- whether through entertainment -- film, TV, music, sports, gaming, or live event experiences. Which is precisely what I have been doing for the past 2 decades. I am a creative and business executive with a tech-forward and entrepreneurial mindset. I possess a blend of right brain and left brain thinking – I am passionate about creativity in all its forms and coming up with winning ideas, stories and experiences that move people -- but also ensuring those ideas are grounded in strategy and business objectives and informed by data and insights. I am a team leader and coalition builder in multiple settings -- from leading a digital media sales team in start-up mode, to building and leading a global entertainment and sports marketing agency within the world's largest PR agency. I am experienced at helping brand advertisers navigate the entertainment and sports & sponsorships landscape, tapping extensive film, TV, music, sports, & digital media industry relationships to create programs that ensure brands cut through the media clutter, and stay culturally relevant. Also help entertainment companies and content creators work more effectively with brands to tell the most compelling stories. I work with all partners to define objectives, source talent, develop creative, secure multi-platform distribution, develop paid/owned/earned/social marketing strategies and campaigns, negotiate deals, ensure deliverables, measure success, all while working within prescribed budgets, & real- world business realities.
Industry AdvertisingBranded EntertainmentFilmMarketingMediaMusicNon-ProfitPublic RelationsTelevisionDigitalEvents
Sector Branded EntertainmentAudience DevelopmentBranded ContentBusiness DevelopmentClient RelationsOriginal ContentPRSocial ImpactFilm ProductionStrategic PartnershipsTalent Relations
Preferred Job Title Branded Entertainment PartnershipsHead of Ad SalesBrand PartnershipsPresidentManaging DirectorCRO (Chief Revenue Officer)
Concentration in Geology and Environmental Studies Dean\'s Award for Academic Excellence, 3 out of 4 years.