About Andy.Macleod
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Industry AdvertisingDigitalMarketingMusicMediaRadioPublic RelationsPodcastingTelevisionEventsFilm
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Sector Acquisition MarketingAcquisitionsClient RelationsGrowth MarketingInsightsOperationsStrategic PartnershipsUser Experience
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Preferred Job Title DirectorVice PresidentAccount DirectorBrand ManagerBrand PartnershipsDirector Of MediaEditorProduct MarketerManaging Director
Summary
I am a business growth specialist and have over a decade of experience helping businesses unlock their potential through sustainable revenue growth. I achieve this goal by leveraging my experience across a number of different practice areas. My experience is not just limited to sales, marketing and retention, but also with people management, coaching, mentoring and Human Resources. This diverse portfolio of expertise enables me to not just get and retain customers but identify areas where, operationally, a business can streamline. This approach ensures that a business remains as lean and agile as possible, but is also able to grow it’s brand as well as retain existing customers and entice new ones as well as secure and nurture the best talent available.
Experience
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2009 - 2011
British Telecommunications
Sales Advisor
Served as Sales Advisor at the Newcastle call center upon graduating college. Following consistent high performance, appointed to manage and mentor a team of advisors.
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2010 - 2011
British Telecommunications
Sales Manager
Following a promotion from the Sales Advisor position, I was responsible for a team of advisors across a number of different campaigns: sales, retentions, and ring-fenced offers. Selected contributions: • Highest-ranked Sales Manager company-wide for Q3 2011 • Managed, coached, and mentored a number of different staff members in an ever-changing telesales environment • Acted as a first point of contact for disgruntled customers, working to negotiate with these individuals and resolve the issues raised • Led the trial and subsequent roll-out of BT\'s fiber optic service, BT Infinity
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2011 - 2012
British Telecommunications
Business Improvement Specialist
Worked across Newcastle and Canterbury sites to introduce a new sales strategy focused on quality selling and interaction to reduce revenue loss due to repeat calls. New entrants were also onboarded as targets and new KPIs were rolled-out company-wide.
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2012 - 2013
British Telecommunications
Business Analyst
Gathered data and created reports of findings whilst suggesting strategies to improve site performance. This was presented on weekly calls/meetings with executive leadership.
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2013 - 2016
British Telecommunications
Human Resources Manager
• Ensured management and employees adhered to employment law and BT corporate policy within the countries of operation (India, Hong Kong, USA and the EU). • Helped achieve sustainable revenue growth by reducing total calendar days lost due to ill health, resulting in the overall increase in profitability across all business units.
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2017 - 2018
The Knowledge Group
Director of Human Resources
• Recruited key members of the executive leadership, as well as onboarding sales, marketing and event support team members. • Streamline operational cost through performance management, training and mentoring whilst building a reward framework to incentivize high performance. • Edited, drafted, and implemented new policies for the Employee Training Manual to ensure compliance with federal, state and local employment law.
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2018
The Knowledge Group
Director of Operations
• Covering the CEO's duties in this time and collaborated cross-functionally with sales, Marketing and day-to-day operations, in addition to the HR function. • Designed and implemented a Voice of The Customer project. Gathering and synthesizing data to improve our customer order journey, specifically our checkout process. • Sourced and onboarded speakers, sponsors and media partners from Fortune 500 Companies and Am Law 100 firms as part of TKG’s core revenue stream. • Led the event production team. Overseeing production timelines, live event management as well as hosting and moderating most programs in this time.
Education
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The University of Liverpool
BS.(Hons) Geology and Physical Geography (Double Major)
As part of my individual final year assessment, I conducted two months of unsupervised field work for a mapping project in the Basque region of Spain. During this time, I honed my organization and team-building skills, expanded my comfort zone, and solved complex problems. My findings were logged in a field notebook in order to create a geological map of the area. I compiled these discoveries to produce a 5000-word dissertation, then presented the information to a panel of lecturers and peers.