Industry AdvertisingBranded EntertainmentEventsMarketingMediaMusicNon-ProfitPublic RelationsRadioTelevision
Sector Client RelationsConsumer MarketingCorporate CommunicationsCorporate DevelopmentIntegrated MarketingMarket CommunicationsPRStrategic PartnershipsTalent Relations
Preferred Job Title Brand DirectorBrand Activation MarketerBrand PartnershipsCCO (Chief Communications Officer)CMO (Chief Marketing Officer)CXO (Chief Experiential Officer)Event PlannerProduct Marketer
Strategic thinker, highly creative, highly organized individual with a strong attention to detail. Thrives in a fast paced environment and addicted to the world of advertising, marketing and promotions. Natural event coordinator, with experience in a variety of events, from seminars to weddings to expos to multi-day festivals. Able to work independently and with a team. Experienced managing small and large staffs and extremely connected with Long Island businesses, municipalities, and strategic partner agencies.
2017 - 2019
Work with Publishers and Executive Staff to develop and create strategies for the Herald chain of community newspapers. Areas of focus include: subscription growth and retention, employee morale/team building events, develop non traditional sales opportunities, manage special section programs, facilitate brainstorming sessions (internal and for clients), create/pitch/sell marketing solutions using the variety of products and services, create and launch a new event division for Richner Communications, promote Richner Commercial Printing and Mailing, promote sister company Big Bob’s Storage and more.
2004 - 2017
WALK/WKJY/WBZO/WWSK/WHLI; Handle all Marketing efforts for all 5 stations of a busy media cluster; Oversee and run Promotions Department; run Reception/Customer Service, Manage Community Relations and Manage Public Relations. Specific skill set includes: managing department budgets and staffs, lead brainstorming and strategic sessions with internal staff and clients, create/pitch proposals, produce station events, negotiate and order premium items, oversee maintenance of all station remote/field equipment, work closely with local media partners, PR Firms, Media Agencies, venues and Various Non-Profit Agencies.
2003 - 2004
Managed daily operations for the Promotions Departments for Island 94.3 (WMJC) and B103 radio. Duties included a less intense version of those duties associated with the Promotions and Marketing Director. This position did not include decision-making privileges, budget discussions or any marketing efforts. My performance in this position resulted in a promotion to Marketing Director (above).
2001 - 2003
The Inside Connection Music Magazine
The creation and production of music trade shows, built as an advertising NTR vehicle and to build a larger readership for the publication. Position included producing 3 music industry conferences in 3 cities (NY, LA and Nashville). In addition to the conferences, position also included: booked and producing showcases for unsigned artists/bands, securing and managing barter and trade accounts, secured promotional event sponsors, pursued and secured media partners, talent buying and venue negotiating for live concert events, worked with record labels/music publishers, wrote press releases, wrote all promotional materials including: website promotional pages, flyers, posters, print ad text, radio ad text, television ad text and voiced company automated phone system. Additional responsibilities: occasional concert reviews and editorial content.
1997 - 2019
Serena Eisenberg Scholarship Foundation
Co-Founder and Director of local Cultural Arts Scholarship Foundation (SESF). Responsibilities include: hosting board/committee meetings, writing all event advertisements, coordinating publicity efforts for events, promoting the foundation for fundraising efforts and coordinating events. This is a family run non-profit organization in memory of Serena Rae Eisenberg (my sister).
Stony Brook University
As an English major, I was able to not only study the history and structure of the English language, but I was introduced to a wealth of authors and written works. In addition to enjoying all the reading, I was able to study each piece in the socio-economic and political times when it was published giving me a ton of useful information to use in life and in my career. My studies also helped me become a better copy writer and editor and an ease for communicating my thoughts and feelings. My storytelling has helped me shaped many successful marketing campaigns throughout my career.