About Amarti

I called myself a broadcasting for over a decade and felt lucky enough to experience launching new brands and new radio stations. I never thought I would get a thrill like developing a new brand and pushing the button to go live. But, after leaving radio for a non-profit position, I found myself standing on the boardwalk in the city of Long Beach, NY at 5:30am, watching a pay-loader drag out pieces of concert staging to my soon-to-be beachfront festival grounds. It was the first day of set up and I was the lead festival producer…surprisingly, with a big fat smile on my face. My team and I created Pride on the Beach, the re-invented Long Island Pride festival. For 25 years, the festival was a 1-day event in a small park in Huntington, NY and it lost money every year. My job: re-invent the 26th annual festival into a 3-day beachfront tourism event and produce revenue. After 5 days, 33 events, over $300,000 in beach pass sales, 30,000 attendees, a set of shin splints and a boot-camp-like weight reduction, I can honestly say, I’ve learned professional thrills come in all forms as long as you have passion for what you do. My name is Alissa Marti and I am a tireless worker full of passion, big ideas and the drive to make things happen. I have extensive experience working in radio, newspapers, direct mail, custom interactive engagements, and small and large-scale events. My strengths fall in media communications and marketing and acting as head cheerleader for the brand I represent. I have knowledge and experience in PR Facilitation, copy writing, creating strategic partnerships and so much more. I love to conceptualize creative campaigns and sponsorship development ideas to help drive revenue. I like being between departments to help bridge gaps of communication to help lead a team to greater success. I thrive on networking and knowing that I’m part of something bigger than myself. I am music obsessed and love talking and sharing in conversations. I loved radio because when I was in my car, I always got a thrill that the guy next to me was listening to the promotional content I pushed out. And likewise, producing live events meant I was creating a memory that the event-goer would keep for a lifetime. My current goal is to find an opportunity with a dynamic and forward thinking company who wants to be an industry leader.  Ideally, this company will operate on innovation instead of fear, like too many legacy media companies do. I feed off competition and love leading a team.   I am constantly recognized for having out of the box ideas and the ability to connect the dots others don’t see. I’m often called things like “Smarty Marti” or “Idea Factory”. I am not afraid to roll up my sleeves and get dirty, but I also like to clean up to host meetings, events and luncheons. The most important philosophy I’ve learned: Communications and marketing in any industry is not a job, not a career but a lifestyle and you can never shut it off…and I never want to!
  • Industry AdvertisingBranded EntertainmentEventsMarketingMediaMusicNon-ProfitPublic RelationsRadioTelevision
  • Sector Client RelationsConsumer MarketingCorporate CommunicationsCorporate DevelopmentIntegrated MarketingMarket CommunicationsPRStrategic PartnershipsTalent Relations
  • Preferred Job Title Brand DirectorBrand Activation MarketerBrand PartnershipsCCO (Chief Communications Officer)CMO (Chief Marketing Officer)CXO (Chief Experiential Officer)Event PlannerProduct Marketer
  • Companies Barnstable Broadcasting, Connoisseur Media, LGBT Network, Richner Communications

Summary

Strategic thinker, highly creative, highly organized individual with a strong attention to detail. Thrives in a fast paced environment and addicted to the world of advertising, marketing and promotions. Natural event coordinator, with experience in a variety of events, from seminars to weddings to expos to multi-day festivals. Able to work independently and with a team. Experienced managing small and large staffs and extremely connected with Long Island businesses, municipalities, and strategic partner agencies.

Experience

  • 2017 - 2019
    Richner Communications

    Marketing Director

    Work with Publishers and Executive Staff to develop and create strategies for the Herald chain of community newspapers. Areas of focus include: subscription growth and retention, employee morale/team building events, develop non traditional sales opportunities, manage special section programs, facilitate brainstorming sessions (internal and for clients), create/pitch/sell marketing solutions using the variety of products and services, create and launch a new event division for Richner Communications, promote Richner Commercial Printing and Mailing, promote sister company Big Bob’s Storage and more.

  • 2004 - 2017
    Connoisseur Media

    Marketing Director

    WALK/WKJY/WBZO/WWSK/WHLI; Handle all Marketing efforts for all 5 stations of a busy media cluster; Oversee and run Promotions Department; run Reception/Customer Service, Manage Community Relations and Manage Public Relations. Specific skill set includes: managing department budgets and staffs, lead brainstorming and strategic sessions with internal staff and clients, create/pitch proposals, produce station events, negotiate and order premium items, oversee maintenance of all station remote/field equipment, work closely with local media partners, PR Firms, Media Agencies, venues and Various Non-Profit Agencies.

  • 2003 - 2004
    Barnstable Broadcasting

    Promotions Director

    Managed daily operations for the Promotions Departments for Island 94.3 (WMJC) and B103 radio. Duties included a less intense version of those duties associated with the Promotions and Marketing Director. This position did not include decision-making privileges, budget discussions or any marketing efforts. My performance in this position resulted in a promotion to Marketing Director (above).

  • 2001 - 2003
    The Inside Connection Music Magazine

    Promotions Executive

    The creation and production of music trade shows, built as an advertising NTR vehicle and to build a larger readership for the publication. Position included producing 3 music industry conferences in 3 cities (NY, LA and Nashville). In addition to the conferences, position also included: booked and producing showcases for unsigned artists/bands, securing and managing barter and trade accounts, secured promotional event sponsors, pursued and secured media partners, talent buying and venue negotiating for live concert events, worked with record labels/music publishers, wrote press releases, wrote all promotional materials including: website promotional pages, flyers, posters, print ad text, radio ad text, television ad text and voiced company automated phone system. Additional responsibilities: occasional concert reviews and editorial content.

  • 1997 - 2019
    Serena Eisenberg Scholarship Foundation

    Co-Founder

    Co-Founder and Director of local Cultural Arts Scholarship Foundation (SESF). Responsibilities include: hosting board/committee meetings, writing all event advertisements, coordinating publicity efforts for events, promoting the foundation for fundraising efforts and coordinating events. This is a family run non-profit organization in memory of Serena Rae Eisenberg (my sister).

Education

  • Stony Brook University

    Bachelors Degree

    As an English major, I was able to not only study the history and structure of the English language, but I was introduced to a wealth of authors and written works. In addition to enjoying all the reading, I was able to study each piece in the socio-economic and political times when it was published giving me a ton of useful information to use in life and in my career. My studies also helped me become a better copy writer and editor and an ease for communicating my thoughts and feelings. My storytelling has helped me shaped many successful marketing campaigns throughout my career.