About Alyssa Gold

  • Industry AdvertisingBranded EntertainmentDigitalEventsFilmMarketingMediaMusicPodcastingPublic RelationsPublishingRadioTelevision
  • Sector Branded ContentBranded EntertainmentClient RelationsConsumer MarketingIntegrated MarketingPRStrategic PartnershipsStrategy
  • Preferred Job Title Brand DirectorBranded Entertainment PartnershipsBrand Activation MarketerBrand PartnershipsCCO (Chief Content Officer)CCO (Chief Communications Officer)CMO (Chief Marketing Officer)Executive Vice PresidentManaging DirectorPresidentSenior Vice PresidentVice President
  • Companies Olson Engage, Dentsu Network West, Clear Channel Communications, Norm Marshall & Associates, Brand Buzz, Tribeca Film Festival, FourFront

Summary

I am a seasoned marketer and agency leader with deep expertise in creating engagement between brands and their target audiences.  I believe you have to start by first understanding a brand’s DNA and that of the people the brand wants to speak to.  From that research and data can you extrapolate insights and find the connective tissue that will inform the creative idea.  Building from that foundation the idea will be authentic, relevant and meaningful for both the brand and the consumer.

I have close to twenty years of experience in multi-platform marketing and PR including brand strategy, content, experiential, influencer marketing, partnerships, digital and social media.  I’ve worked across many consumer segments successfully creating rich and robust campaigns for CPG, consumer electronics and tech, lifestyle and entertainment clients.

I’m adept at transforming and building brands and businesses by harnessing an entrepreneurial spirit married with my strategic and creative mind.  I’m also a highly experienced operator known for my strengths in client and account leadership, cross-functional and cross-office team management and talent development.  I received my B.A. from Washington University in St. Louis and M.B.A from NYU Stern School of Business.  My most recent greatest achievement is becoming a mom to a little girl.

Experience

Education

  • Washington University in St. Louis

    BA

  • NYU Stern School of Business

    MBA