About alewitinn

My experience brings years of being in charge of some of the most noteworthy media properties and programs.  As Head of Live Programming and Executive Producer for CBS NEWS’s 24/7 OTT news service CBSN, I was responsible for all content and successfully led the platform to become a powerhouse news property for CBS.   In 2017, I left CBS NEWS to become Head of Live Programming for MTV and VH1, where I launched strategy that produced MTV’s largest social-media franchise and MTV’s youngest linear demo.     I just signed a consultancy with WIREWAX, the world’s largest interactive studio.  The London-based company is the leader in interactive video video studio and AI platform to help brands, creative agencies, and broadcasters create highly engaging video experiences. I’m one of those odd fish who does both content-creative and operations-strategy.  My career thumbnail:    •                         Created, developed, and produced 19,000 hours of award-winning high-profile programming worldwide •                         16.6 billion impressions •                         local, national, and global scale in the US, EMEA, and LATAM.  •                         created launched, developed, and re-built global media brands, straddling both content and operations.  •                         broker content deals Stops along the road: ABC, CBS, NBC, CNBC, CNBC Europe, Fox, CNN, MTV; consulting for NBCUNIVERSAL Distribution, SAP, and the Miss Universe Organization; Supervising Producer of Phil Donahue’s show; producing Yahoo’s largest-ever livestream event; leading AOL’s branded digital content studio, and creating and producing shows worldwide for ITV, France2, Sat.1, ProSieben, RTL4, Israel2, SBT Brazil, RED Peru, and CTC Russia. Now, as an independent consultant and advisor, I have been a member of Advisory Boards to brands looking to create OTT and DTC brand extensions.  Some current projects: •                         a New York-based fin-tech news service creating a DTC platform (with an overlay of executing trades)— I’ll use the tech one day for a sports betting network. •                         a broadcaster in Israel creating a streaming news service •                         a US-based lifestyle/fashion/celeb video brand creating a European OTT platform leveraging their library •                         brokering a political news site’s pop-up MVPD channel for the US 2020 election •                         brokering a global luxury hotel chain’s branded content I have dual U.S. and EU citizenship, speak six languages, and possess a wide range of contacts in the political, business, tech, television, film, music, art, theater, and creative communities worldwide. Thank you, Albert 
  • Industry TelevisionJournalismBranded EntertainmentMedia
  • Sector Original Content
  • Preferred Job Title CCO (Chief Content Officer)
  • Companies ABC, CBS, CNN, NBC, CNBC, CNBC EUROPE, UNIVERSAL TV, AOL, YAHOO, ITV, FRANCE2, SAT.1 GERMANY, PROSIEBEN GERMANY, RTL4 NETHERLANDS, TV2 ISRAEL, SBT BRAZIL, RED GLOBAL PERU, CTC RUSSIA

Experience

  • 2017 - 2018
    Viacom

    Head of Live Programming, MTV & VH1

    • Launch Executive Producer for reboot of “TRL,” first show of successful strategy to revive 1990s IP. • #1 most active social media presence for cable TV franchise (TRL), with 1.7MM daily users • Hired editorial and production team of 100; launched linear and digital shows in six weeks. • Supervised design and construction of 8,700 sq. ft. Times Square street-front marquee studio.

  • 2016 - 2017
    CBS

    Head of Live Programming and Executive Producer CBSN

    • Led team of 100+ in editorial, production, and day-to-day management of America\'s leading OTT and desktop news service streamed by millions worldwide. • 40.3MM unique visitors across all platforms for CBSNews.com content • 17% average compound growth per quarter for CBS News digital video content. • Created the news vision and standards of a world-class news service, driving breaking news coverage to ensure urgency, accuracy, and compelling multi-platform content. - David Rhodes, Former CBS NEWS President: “Albert drove every aspect of daily reporting and production for CBS’s critically important streaming-news product. He dedicated himself completely to making CBSN succeed. We could not have grown this best-in-class digital news channel without Albert’s contribution.”

  • 2010 - 2015
    NBC

    Executive Producer, CNBC

    Management of primetime political and market-hours programs • Executive Producer of “The Kudlow Report,” “Street Signs,” “Your Money, Your Vote: the 2012 Election,” RNC & DNC Conventions, and CNBC Breaking News Special Reports. - Larry Kudlow - “I focused entirely on conveying the most important news and information because there was an incredible executive producer like Albert choreographing a thousand moving parts in real-time. Albert could move between the worlds of politics, business, and news, and be on the studio floor or in my ear, without missing a beat.”

  • 2004 - 2010
    CNN

    Executive Producer

    Management of primetime programs Talent: Anderson Cooper, Wolf Blitzer, Campbell Brown, AJ Hammer, Brooke Anderson, Erica Hill, Don Lemon, Ali Velshi, Fareed Zakaria. • “Election Center,” “Campbell Brown,” 2008 Presidential election. Emmy nominated Breaking News. • Executive Producer of “New Year’s Eve Live with Anderson Cooper and Kathy Griffin, featuring Lady Gaga” up 210% y/y, 2.3MM viewers, extensive media attention. • “Showbiz Tonight”: #1 growth of all cable news programs, up 141% in P2+; up 108% in P 25-54; youngest-skewing demo of any CNN show. • Broadcast Producer, “Hope for Haiti Now: A Global Benefit for Earthquake Relief” 750million+ worldwide viewers; Primetime Emmy-nominated. • Peabody Award for 2004 tsunami, Peabody Award for 2008 election.

  • 1996 - 1997
    Universal Television

    Vice President, International Productions

    • P&L of multi-million dollar productions, licensing and production fees from strategic partners, advertisers, and broadcasters; 20% profit margin. • Represented company at MIP, Monte Carlo, MIPCOM, NATPE. Joint Ventures: • “Vanessa,” ITV, United Kingdom (with Anglia Television) • “Évelyne,” TF1, France (with TalkTV SARL) • “Vera am Mittag,” SAT.1, Germany (with das Redaktionsbüro) • “Catherine,” RTL4, The Netherlands (with TéVé Holland) • “Rubi,” Channel 2, Israel (with Tel-Ad)

  • 1993 - 1996
    MULTIMEDIA ENTERTAINMENT, (now NBCUniversal Domestic Television)

    Supervising Producer, “DONAHUE” (Syndicated)

    Second-in-command of America’s most-honored daytime talk show. 4x Daytime Emmy nominations.

  • 1996 - 1999
    DECEMBER FIRST PRODUCTIONS, Inc.

    Principal/Managing Director

    Principal/Managing Director New York, NY • Raised millions of dollars in private equity; founded GmBH in Germany for sale. • Recruited production teams in New York, São Paulo, Moscow, Munich, and Lima. Joint Ventures: • “Márcia,” Brazil’s first American-style talk show for SBT/Brazil. • “Fórum Popular” (SBT/Brazil), South America’s first American-style court show. • “Noticidade” newscast (SBT). • “KADI Live,” for ProSieben/Germany network. • “Minuto a Minuto” newscast for Red Global/Peru network. • “Night Owl” late-night comedy talk show for CTC/Russia.

  • 1999 - 2001
    CBS

    Executive Producer, WCBS-TV

    Restructured production and talent yielding á 33% P25-54 ratings. Emmy Award.

  • 2001 - 2002
    ABC

    Supervising Senior Producer , “Good Morning America”

    Editorial programming, formatting, and executing “Good Morning America” with hosts Diane Sawyer and Charlie Gibson. Peabody Award for 9/11

  • 2002 - 2003
    NBC

    Executive Producer, News and Programming, CNBC Europe

    Overhauled network in style and substance. Supervised news and factual programming to triple-digit global ratings increase.

  • 2019 - 2020
    independent

    Independent Consultant and Executive Advisor

    Independent consultant to: • create, launch, develop, and re-build multi-platform global OTT and DTC media brands. • consult on editorial and creative for video programming at a local, national, and global scale in the US, EMEA, and LATAM. • broker content deals • media industry conference moderation • Advisory Board member working with companies in conceptualizing and developing overall strategy from content to packaging, growth and engagement, effective communications, managing and balancing budgets and P&L, and winning contracts against the largest format licensing and production conglomerates in the world. • Invest in Congressionally-created Opportunity Zones that foster job creation and support development in economically distressed areas.

Education

 
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