About alewitinn
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Industry TelevisionJournalismBranded EntertainmentMedia
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Sector Original Content
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Preferred Job Title CCO (Chief Content Officer)
Experience
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2017 - 2018
Viacom
Head of Live Programming, MTV & VH1
• Launch Executive Producer for reboot of “TRL,” first show of successful strategy to revive 1990s IP. • #1 most active social media presence for cable TV franchise (TRL), with 1.7MM daily users • Hired editorial and production team of 100; launched linear and digital shows in six weeks. • Supervised design and construction of 8,700 sq. ft. Times Square street-front marquee studio.
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2016 - 2017
CBS
Head of Live Programming and Executive Producer CBSN
• Led team of 100+ in editorial, production, and day-to-day management of America\'s leading OTT and desktop news service streamed by millions worldwide. • 40.3MM unique visitors across all platforms for CBSNews.com content • 17% average compound growth per quarter for CBS News digital video content. • Created the news vision and standards of a world-class news service, driving breaking news coverage to ensure urgency, accuracy, and compelling multi-platform content. - David Rhodes, Former CBS NEWS President: “Albert drove every aspect of daily reporting and production for CBS’s critically important streaming-news product. He dedicated himself completely to making CBSN succeed. We could not have grown this best-in-class digital news channel without Albert’s contribution.”
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2010 - 2015
NBC
Executive Producer, CNBC
Management of primetime political and market-hours programs • Executive Producer of “The Kudlow Report,” “Street Signs,” “Your Money, Your Vote: the 2012 Election,” RNC & DNC Conventions, and CNBC Breaking News Special Reports. - Larry Kudlow - “I focused entirely on conveying the most important news and information because there was an incredible executive producer like Albert choreographing a thousand moving parts in real-time. Albert could move between the worlds of politics, business, and news, and be on the studio floor or in my ear, without missing a beat.”
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2004 - 2010
CNN
Executive Producer
Management of primetime programs Talent: Anderson Cooper, Wolf Blitzer, Campbell Brown, AJ Hammer, Brooke Anderson, Erica Hill, Don Lemon, Ali Velshi, Fareed Zakaria. • “Election Center,” “Campbell Brown,” 2008 Presidential election. Emmy nominated Breaking News. • Executive Producer of “New Year’s Eve Live with Anderson Cooper and Kathy Griffin, featuring Lady Gaga” up 210% y/y, 2.3MM viewers, extensive media attention. • “Showbiz Tonight”: #1 growth of all cable news programs, up 141% in P2+; up 108% in P 25-54; youngest-skewing demo of any CNN show. • Broadcast Producer, “Hope for Haiti Now: A Global Benefit for Earthquake Relief” 750million+ worldwide viewers; Primetime Emmy-nominated. • Peabody Award for 2004 tsunami, Peabody Award for 2008 election.
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1996 - 1997
Universal Television
Vice President, International Productions
• P&L of multi-million dollar productions, licensing and production fees from strategic partners, advertisers, and broadcasters; 20% profit margin. • Represented company at MIP, Monte Carlo, MIPCOM, NATPE. Joint Ventures: • “Vanessa,” ITV, United Kingdom (with Anglia Television) • “Évelyne,” TF1, France (with TalkTV SARL) • “Vera am Mittag,” SAT.1, Germany (with das Redaktionsbüro) • “Catherine,” RTL4, The Netherlands (with TéVé Holland) • “Rubi,” Channel 2, Israel (with Tel-Ad)
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1993 - 1996
MULTIMEDIA ENTERTAINMENT, (now NBCUniversal Domestic Television)
Supervising Producer, “DONAHUE” (Syndicated)
Second-in-command of America’s most-honored daytime talk show. 4x Daytime Emmy nominations.
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1996 - 1999
DECEMBER FIRST PRODUCTIONS, Inc.
Principal/Managing Director
Principal/Managing Director New York, NY • Raised millions of dollars in private equity; founded GmBH in Germany for sale. • Recruited production teams in New York, São Paulo, Moscow, Munich, and Lima. Joint Ventures: • “Márcia,” Brazil’s first American-style talk show for SBT/Brazil. • “Fórum Popular” (SBT/Brazil), South America’s first American-style court show. • “Noticidade” newscast (SBT). • “KADI Live,” for ProSieben/Germany network. • “Minuto a Minuto” newscast for Red Global/Peru network. • “Night Owl” late-night comedy talk show for CTC/Russia.
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1999 - 2001
CBS
Executive Producer, WCBS-TV
Restructured production and talent yielding á 33% P25-54 ratings. Emmy Award.
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2001 - 2002
ABC
Supervising Senior Producer , “Good Morning America”
Editorial programming, formatting, and executing “Good Morning America” with hosts Diane Sawyer and Charlie Gibson. Peabody Award for 9/11
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2002 - 2003
NBC
Executive Producer, News and Programming, CNBC Europe
Overhauled network in style and substance. Supervised news and factual programming to triple-digit global ratings increase.
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2019 - 2020
independent
Independent Consultant and Executive Advisor
Independent consultant to: • create, launch, develop, and re-build multi-platform global OTT and DTC media brands. • consult on editorial and creative for video programming at a local, national, and global scale in the US, EMEA, and LATAM. • broker content deals • media industry conference moderation • Advisory Board member working with companies in conceptualizing and developing overall strategy from content to packaging, growth and engagement, effective communications, managing and balancing budgets and P&L, and winning contracts against the largest format licensing and production conglomerates in the world. • Invest in Congressionally-created Opportunity Zones that foster job creation and support development in economically distressed areas.
Education
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New York University
Bachelor of Science