- Driving production, long-range strategic production planning, contract negotiations, global field shoots, complex budgeting and finances on drama, digital series, short-form, and live series.
- Producing international field segments in Finland, India, Ireland, England, France, Germany, Budapest, and Amsterdam.
- Responsibility for the strategic operation of production, project management, and post-production at NBC Studios, AMC Marketing, AMC Digital, AMC Premiere and AMC Franchise departments.
- Leading AMC’s Ad Sales Marketing and Consumer Brand Integrations for shows including “The Walking Dead,” “Mad Men,” “Breaking Bad,” and “Better Call Saul.”
Industry AdvertisingBranded EntertainmentComedyDigitalEventsMarketingMediaTelevisionPhotography
Sector Consumer MarketingIntegrated MarketingOperationsOriginal ContentProduct Marketing
Preferred Job Title Head of ProductionHead of Video ProductionProduction OperaionsSenior Vice PresidentVice President
I lead production and operations of A-list events, series, and specials on-air and online. I’ve worked all over the world on both modest and large budgets. I am unflappable. I, my teams and in partnerships with show runners bring order to chaos and always over-deliver.
I started my career with a great run at NBCUniversal with “Late Night with Conan O’Brien” and “Last Call with Carson Daly” as Line Producer & Supervising Producer. I was Vice President of Production, Planning and Operations for AMCTV Marketing during the rise of hit series, including “Mad Men,” “Breaking Bad,” “The Walking Dead,” “Better Call Saul,” “Fear the Walking Dead,” “Preacher,” and “The Little Drummer Girl.” As Founder and Producer, GJA Media LLC is currently producing events, series and specials for Victoria Secret, Google, Spotify, HBO, Cîroc. At AMC Marketing, we turned a 1990s linear cable channel on-air group into a multi-platform, custom promotion, bespoke content marketing department.
As VP of Production & Ops at AMC Marketing, I was nominated to the Executive Steering Committee and also the sole voice for Consumer Marketing, Integrated Marketing, Digital Production, Marketing Production & Operations for AMC, IFC, SundanceTV, WeTV to a 60mm+ company-wide program to build a new end-to-end content exploitation digital platform system. While at NBCUniversal / “Late Night with Conan O’Brien,” I was able to pitch and then subsequently produce the “Conan on the Road” international segments. These segments became the precursor to Conan’s current acclaimed series, “Conan without Borders” on TBS today. In 2000, I was asked by NBC Studio’s EVP of Production to start-up and run a new late night talker staring Carson Daily. I produced both shows simultaneously from 2000 till 2005 when Carson moved West.
My portfolio showing select content can be found at GAddeo.com
GJA Media LLC
Produce and Project Manage high-profile productions. Clients include Peacock, HBO, NBCU, Google, Spotify, Instagram, BMW, and Cîroc. Creating processes and procedures. Strategic planning, project planning, project management, production, and design services for live events, physical and digital media production, business affairs, and finance corporate, non-profit events, broadcast and online series and specials - domestic and international.
2011 - 2018
Head of Production, Project Management, and Operations for all Brand and Creative Marketing initiatives with budget oversight of $100+ mm per annum. Executive Team Member. Team leader and motivator for Creative Services and Production and Program Management group. Oversaw content creation. Collaborated with Network Leadership Team on Growth Strategy for AMC. • Developed new strategies for content distribution and implemented overall strategic direction with network, internal stakeholders, and show executives on production, project scheduling, and logistical issues for series, mobile, and short-form content. • Conceived and implemented new processes, distribution pathways, dashboards, and workflows to obtain operational excellence. Implemented cross-functional teams to create a highly matrixed, collaborative operating group. Analyzed output to ensure proper resource allocation. • Executive member on Data Driven Marketing analytics team to audit KPIs and optimize marketing programs. • Developed processes and led marketing production for AMC Premiere - AMC’s first subscription OTT digital service. • Executive Steering Committee Member on multi-year, $60mm digital asset management and infrastructure redesign project. I focused on risk mitigation, project issues, quality control, and content flow. Met the highest company standards for the implementation of an automated distribution chain and department delivery processes. • Planned asset executions with leadership for brand marketing campaigns, brand strategy, integrations, PR, activations, partnerships, consumer outreach, digital, social, VOD, and affiliate marketing. • Collaborated with Microsoft, Hyundai, Dish Network, Next Games, Acura, Chevrolet, Mountain Dew and film studios such as Paramount, Universal and Warner Brothers. • Oversaw CMS content publishing, content supply chain, and the publishing processes to achieve a 50% increase in bespoke content used across all managed platforms. • Rebuilt production and publishing operations for digital, mobile, and social media platforms. • Brand campaigns earned 4.4 billion impressions, 104 mm fan engagements with 53 million fans across Facebook, Instagram, Snapchat and linear platforms. Executive produced Marketing, Franchise, and Activations live events and physical production shoots, such as San Diego Comic Con, and NY Comic Con. • Partnered with finance, accounting, marketing, business affairs, legal, and stakeholders on cost reports, budget forecasting, budget management, licensing clearance, and contracts. Authored and negotiated operating budgets, schedules, and bids, determined equipment and recruited staff. Interpreted union / guild agreements.
1994 - 2008
Line Producer/Supervising Producer – “Late Night with Conan O’Brien” (1994-2008) Created and controlled $50 million per year show production. Oversaw long-range strategic production planning, studio operations, forecasting, global field shoots, and show financial planning. Point person for NBC technical operations. Point of contact for the NBC Network & NBC Studios. • Produced over 5,000 segments for show and for digital platforms. • Produced special events, live, and live-to-tape episodes such as “Late Night in Chicago,” “Late Night in Toronto,” “Late Night in San Francisco, Sponsored by Intel” “Late Night in Los Angeles,” “Conan at the Olympics,” and the animated series “Late Night Presents Jim Gaffigan’s Pale Force.” • Engaged and supervised production and engineering staff. Designed production workflows. Lead negotiation with crew, staff, and external partners. Oversaw union regulations, production of remote/field elements, and post-production for live transmission. • Produced international field segments like; “Conan visits the Dublin Guinness Brewery,” “Conan and Ozzy Osbourne Tour Amsterdam,” “Conan visits the President of Finland,” “Conan visits the Queen,” “Conan in Germany” and “Conan’s Andy Blitz Travels to GE India IT.” • Conceived and managed the first digital contract signing workflow process at NBC Universal / NBC Studios to increase efficiency and reduce carbon footprint. Obtained buy-in from NBC Legal and Business Affairs.
2001 - 2005
Co-created and controlled a $35 million annual production, hired and managed a staff of 70. Point of contact for the Network & Studio. Shaped the production plan to execute on time and on budget live to tape weekly series. • Produced special events, live, and live-to-tape episodes and responsible for new strategic partners to off-set production costs for “Last Call with Carson Daly in Las Vegas” trips. Secured Hard Rock Hotel and JetBlue as sponsors. • Reduced budget by 10% by optimizing shooting. Controlled long-range strategic production planning, global field shoots, and show finances. Acted as Supervising Producer.
2004 - 2005
Co-created and produced the live, on location, special event on the NBC Network with full responsibility for show production, field shoots, finances, and delivery of show. Point person for NBC technical operations. • Special provided 20% ratings increase and kicked off a new NBC franchise. • Managed and hired staff, talent, and crew of 60.